Sr. Director, Industry Solutions Marketing

Blue Yonder • Farmers Branch, TX

1d • $152,311 - $197,689 • Remote

About The Position

Blue Yonder is looking for a seasoned marketing leader with a passion for supply chain and a deep understanding of how different industries leverage supply chains to meet corporate goals. Covering our retail and manufacturing industry marketing efforts, this role is a strategic input into Blue Yonder’s go-to-market success. The ideal candidate will have a background in marketing supply chain management software and experience building content strategies that help communicate our to customers and partners.

Requirements

• Bachelor’s Degree, preferably in marketing, MBA/master’s preferred
• 10+ years of experience marketing to manufacturers and retailers.
• 2+ years of experience working on SaaS software
• Proven expertise in building strong relationships with product management, engineering, delivery, and sales to drive industry level GTM and outside-in value messaging.
• Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution.
• Excellent listening, oral and written communication/presentation skills with strong ability to collaborate across cross-functional teams.
• Possess a deep understanding of supply chains and the underlying technologies necessary to deliver them, ensuring c-suite stakeholders (finance, IT, security, supply chain, etc.) understand our value.
• Strong technical knowledge of cloud-based software products
• Experience defining and measuring how marketing efforts support business goals
• Strong internal communicator and collaborator

Nice To Haves

• Experience marketing to Grocery, Chemical and Industrial Manufacturing and Hi-Tech organizations is a plus.

Responsibilities

• Lead a broad team of industry solution marketers setting team priorities and mentoring the development of individuals so that the organization delivers on corporate priorities and long-term business outcomes.
• Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering value-oriented messaging, and technical messages, to sellers, buyers, partners, market pundits and individuals.
• Create and execute multi-channel prong initiatives – including managing industry solution launches – that drive pipeline, digital and thought leadership.
• Serve as the subject matter expert in marketing on industries, supporting sales and marketing initiatives and providing insights on how to take advantage of market and competitive changes.
• Work with cross-functional stakeholders to translate new capabilities for a range of solutions and define an integrated approach into outcome-oriented messaging and content used in sales, awareness and demand generation.
• Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners.
• Serve as a spokesperson for the solution area, internally and externally, supporting engagements with analysts, press, industry pundits, partners and customers.

Benefits

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

What This Job Offers

• Job Type: Full-time
• Career Level: Director