Sr Director I, Agency Operations & MarTech Implementation

Coca-Cola • Atlanta, GA

3d

About The Position

Role Purpose The Senior Director I, Agency Operations & MarTech Implementation, is the NAOU (North America Operating Unit) lead for agency relationship management across AOR, Studio X, & strategic and boutique rosters and the rollout, scaling, and governance of MarTech tools created by / with agency partners—especially those developed by Studio X (e.g., Shop X, Prod X, Learn X). This role is pivotal in orchestrating the integration of creative, media, and technology partners, ensuring operational excellence, compliance, and future-ready capabilities across the NAOU marketing ecosystem. The Sr Director will drive the transformation agenda by embedding tech-augmented ways of working, supporting both anthemic and deaveraged content, and enabling automation, personalization, and measurement at scale.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of experience in agency operations, project management, or MarTech implementation.
• Proven experience managing creative, media, and technology agency relationships in a large, matrixed organization.
• Deep expertise in MarTech platforms (e.g., Adobe Workfront, DAM, GenStudio, Firefly/Fizzion) and workflow automation.
• Demonstrated success in leading technology adoption, process transformation, and change management.
• Strong strategic thinking, business acumen, and ability to deliver results through process and technology innovation.
• Excellent communication, collaboration, and leadership skills.
• Experience working in or with agencies is required.

Responsibilities

• Serve as the primary point of contact for NA Marketing Community on all agency operations, processes, and tools; direct stakeholders to subject matter experts as needed.
• Manage agency relationships (creative, media, and Studio X), including contracts, SOWs, payments, and performance tracking.
• Oversee the selection, onboarding, and marketing process for Open X, acting as the “single front door” for agency partner identification and operationalization.
• Lead agency roster assessment (including media and Studio X) for new capabilities, working with SMEs and Global Marketing Procurement.
• Track and report on OU scope of work, project briefs, fees, and agency mix (WPP/non-WPP).
• Coordinate Open X & Studio X transformation, including annual roadmaps, action plans, and bi-annual performance surveys.
• Lead the rollout, training, and adoption of MarTech tools developed by Studio X (Shop X for bottler adaptation, Prod X for production automation, Learn X for capability building, etc.).
• Ensure Studio X MarTech solutions are integrated into broader marketing workflows and scaled across the system.
• Track agency and Studio X deliverables, performance, and compliance using MarTech dashboards (e.g., Adobe Workfront).
• Collaborate with Studio X leadership to ensure best-in-class implementation, scaling, and governance of new tools and capabilities.
• Support the transition of Studio X’s adaptation and production functions into the MarTech/Agency Ops remit as part of the NAOU transformation.
• Develop and digitize agency engagement processes, self-help tools, and training resources for NAOU marketers.
• Champion change management for new MarTech and agency processes, driving adoption and continuous improvement.
• Train and support marketers on project statements, agency evaluations (MAP), PO processes, deliverable identification, and Workfront usage.
• Drive operational efficiency, compliance, and risk mitigation across all agency and MarTech engagements.
• Partner with NAOU Marketing Procurement, Global Marketing Procurement, and Platform Services to ensure alignment and compliance.
• Influence and align senior leaders across NAOU and the global marketing community to adopt and support new processes and tools.
• Represent NAOU in the global agency and MarTech community, sharing best practices and driving capability building.

Benefits

• Opportunity to lead the transformation of agency operations and MarTech implementation for a world-class marketing organization.
• Be at the forefront of MarTech and workflow innovation, including AI and agentic tools.
• Collaborate with a diverse, high-performing team and global partners.
• Work with iconic and innovative brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level