Sr. Director - Growth

Glimpse•New York, NY

3d•Onsite

About The Position

Glimpse is the leading AI platform for CPG brands — automating critical back-office workflows like deductions management, revenue recovery, and cash application. Since launching in April 2024, we've grown from 0 to 200+ customers and raised $52M from investors including a16z, 8VC and Y Combinator. Our AI agents retrieve deduction data, validate charges, automate cash application, and dispute invalid claims — work that would take a full-time employee years to complete. For a $1B CPG brand, a single Glimpse agent reviewed 17,000 deductions in under 24 hours, identifying over $10M in recoverable revenue. We're building the next-generation suite of services for consumer brands and are looking for exceptional people to help us scale. Build and scale a repeatable, data-driven growth engine that drives pipeline and revenue across self-serve and sales-assisted channels, while establishing the foundational GTM systems, team, and positioning needed to take Glimpse from ~200 customers to category leadership in retail AI. This role is less about “brand CMO” and more about owning growth + GTM architecture end-to-end—a critical hire for scaling post–product-market fit.

Requirements

5-7 years of experience in Growth
Directing content efforts into digital scaling and managing inbound motion
Scaling marketing to hire conversion
Leverage data/AI to direct GTME’s to improve leverage across function

Nice To Haves

Experience in or selling into CPG, food & beverage, health, or beauty industries
Familiarity with deductions, trade finance, or retail supply chain workflows
Comfortable in a fast-paced, 5 days a week in-person startup environment in NYC
High ownership: you don’t just advise - you drive the work to completion.
Systems thinking: you can reason about messy workflows and design something scalable, not one-off.
Customer empathy + backbone: you listen deeply, then confidently set boundaries and callout tradeoffs.
Fast learner: you ramp into new domains and tools quickly.

Responsibilities

Scale a Data-Driven Demand Generation Function: Manage and expand events program, own core messaging, positioning, and sales enablement, scale content engine with CPG-specific research, implement and maintain full-funnel GTM infrastructure (attribution modeling, CRM hygiene, funnel tracking, campaign analytics), and run a consistent operating cadence (weekly experiment reviews, monthly channel performance reporting, quarterly pipeline forecasts).
Own Performance Marketing Channels End-to-End: Take direct ownership of all paid and performance channels (paid search, paid social, display, retargeting, ABM) with accountability for pipeline contribution, CAC, and payback periods. Build and run a rigorous experimentation engine (designing A/B tests, tracking win rates, scaling successful experiments). Architect attribution and analytics infrastructure for channel ROI. Drive outbound-assisted inbound in partnership with Sales (define ICP targeting, build ABM plays, integrate paid programs with sales motion). Continuously identify and test new acquisition levers.
Build and Lead a High-Performing Marketing Team: Recruit, develop, and retain a high-caliber team (Growth/Performance IC, Product Marketing Manager, Director of Community, Content Associate). Establish clear goals, ownership, and accountability for each direct report. Coach and develop the team through structured feedback, regular 1:1s, and stretch opportunities. Operate as a player-coach early on. Serve as an executive partner to Sales, Product, and CS, representing marketing's impact and driving alignment on ICP, pipeline quality, and GTM strategy.