Sr Director, Global Marketing Planning and Capability

McCain Foods USA • Oakbrook Terrace, IL

1d • $165,000 - $220,000

About The Position

The Sr. Director, Marketing Planning & Capability is a strategic and operational leader responsible for building and leading McCain’s end-to-end marketing planning ecosystem, including media strategy/investment governance and marketing operations (process, tools, performance, and capability development). This role ensures marketing is insight-led, integrated, scalable, and measurable, enabling McCain to deliver brand growth, customer impact, and commercial outcomes across Retail and Foodservice markets. This leader reports to the VP, Global Marketing and sits on the Global Marketing team. They will partner closely with Global & Regional Marketing, Digital/eCommerce, Sales/Commercial, Finance, Insights & Analytics, and agency partners to create a consistent operating model, raise marketing maturity, and optimize investment effectiveness.

Requirements

• 12–15+ years in marketing leadership roles spanning marketing planning, media, and/or marketing operations within a complex organization (CPG/food preferred)
• Demonstrated success leading cross-functional operating models and scaling capabilities across regions
• Deep experience managing agency ecosystems, investment governance, and media optimization
• Bachelor’s degree required; MBA or advanced degree a plus
• Strategic planning & integration: ability to connect enterprise strategy to executional plans
• Media excellence: full-funnel media strategy, channel understanding, and investment stewardship
• Operations & systems thinking: designing processes, governance, and scalable ways of working
• Measurement & financial acumen: linking marketing activity to commercial outcomes; comfort with ROI and performance analytics
• Executive influence: strong stakeholder leadership in a matrixed environment

Responsibilities

• Integrated Marketing Planning & Governance Own and evolve McCain’s marketing planning system to drive alignment, speed, and effectiveness: Lead the annual/quarterly integrated marketing planning processes (including portfolio/brand priorities, campaign calendars, and go-to-market readiness). Establish and govern a consistent set of planning standards, templates, decision rights, and stage gates across regions/business units. Ensure plans integrate across brand, innovation, customer marketing, digital/eCommerce, CRM/loyalty (where applicable), and PR/owned channels. Translate enterprise and category strategy into clear marketing priorities, outcomes, and investment requirements. Partner with Finance to strengthen marketing investment planning, phasing, and accountability. Outputs you own : annual marketing plan cadence, integrated calendar, strategic briefs, investment governance, readiness checklists, and executive updates.
• Media Strategy, Investment Stewardship & Agency Governance Provide executive leadership to ensure McCain’s media delivers maximum business impact: Define McCain’s media vision and operating principles (balance of brand building vs. demand generation; full-funnel approach). Own media investment governance: allocation frameworks, optimization rules, and performance standards. Lead the evolution of media strategy across channels (digital, social, video/CTV, retail media, search, OOH, audio, and other market-relevant channels). Drive a consistent approach to audience strategy, targeting, creative rotation, and measurement across markets. Govern agency ecosystems (media, creative, performance, production) including briefing standards, performance scorecards, scope clarity, and cost/value effectiveness. Outputs you own : media playbook, investment guardrails, agency governance model, testing roadmap, and performance scorecards.
• Marketing Operations (Ways of Working, Process Excellence, Tools) Build an operating model that enables speed, quality, and consistency: Design and implement McCain’s marketing operating model, including workflows, roles, RACI, and cross-functional handoffs. Standardize key processes, including: Campaign planning and execution Creative and content intake/production Compliance and approvals (e.g., claims, legal, brand standards) Asset management and reuse Lead continuous improvement to reduce cycle time, increase quality, and enable scale across markets. Own marketing vendor/partner operations where relevant (SOWs, governance, performance tracking). Outputs you own: operating model, workflow maps, intake/briefing process, SLA/cycle-time metrics, and continuous improvement roadmap.
• Marketing Capability Building (People + Practice + Platforms) Advance marketing maturity across McCain through structured capability development: Create a Marketing Capability Roadmap aligned to business priorities (e.g., media effectiveness, shopper/retail media, content systems, measurement, planning excellence). Develop and deploy training, toolkits, and communities of practice across regions and teams. Partner with HR/L&D to build sustainable talent development: skills frameworks, onboarding, and leadership development for marketing capabilities. Drive adoption of best practices in brand building, performance marketing, and integrated communications. Outputs you own: capability framework, learning pathways, playbooks, adoption metrics.
• Performance Measurement, Analytics & Effectiveness Ensure marketing performance is transparent, actionable, and linked to business outcomes: Define McCain’s marketing KPI architecture (brand health, demand, digital performance, commerce outcomes, efficiency). Partner with Insights/Analytics to improve measurement approaches (e.g., experimentation, incrementality, attribution, MMM where used). Establish executive-ready dashboards and a regular performance review cadence that drives action. Embed ROI thinking into planning and investment governance. Outputs you own : KPI framework, dashboards, performance reviews, effectiveness standards, and insights-to-action loop.

Benefits

• Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement.
• Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Director