Sr. Director, Federal Marketing

Seekr • Reston, VA

2d • Hybrid

About The Position

Seekr sells into two worlds. The commercial enterprise motion and the federal/defense motion share one brand and one set of proof points, but they do not share the same buyer, buying cycle, vocabulary, or path becoming a Seekr customer. Federal is different enough - in how decisions get made, how procurement works, how trust gets earned, and how long it all takes - that it needs one person who wakes up thinking about nothing else. That's this role. You own Seekr's federal go-to-market: the narrative, the messaging, the strategy, and the marketing plan that sits directly behind the federal and defense sales team. You are the marketing counterpart to government sales leadership - the person who translates Seekr's platform into the language program offices, contracting officers, agency CISOs, and mission owners actually use, and who builds the air cover that makes the BD motion faster. What this role is not is a second marketing department. You don't rebuild product marketing, demand gen, PR, or creative for federal - you direct them. Product Marketing gives you the technical substance; you make it land with a federal buyer. Demand Generation runs the engine; you point it at DoD, the IC, and civilian agencies and tune it for a federal cycle. PR earns the media; you own which defense and govtech outlets matter and what the policy-anchored story is. Brand and Creative own the system and the craft; you own how it shows up in front of a federal audience. Your leverage is influence and orchestration, not duplication within a silo. When the federal motion works, it's because you set the strategy and pulled the whole GTM org through it. This can be filled at the Director or Senior Director level depending on experience.

Requirements

• 12+ years in B2G marketing, with significant time spent marketing to federal, defense, and/or intelligence community buyers.
• Understanding of how government actually buys, including the cycle, vehicles, role of SIs, and procurement friction.
• Experience building marketing that respects the government buying process.
• A track record of owning a segment or motion, not just a function, and being accountable for outcomes requiring influence over other teams.
• Fluency in the federal/defense narrative landscape, including relevant trade press, events, policy cycle, and language that earns trust.
• Demonstrated partnership with a sales or BD organization, ideally a government sales team, comfortable in the deal motion and measuring success on pipeline and pursuit support.
• Strong judgment on messaging and positioning in a technical, high-stakes category, with the ability to make complex platform capabilities credible and clear to a defense buyer without overclaiming.
• Ability to operate as a true partner across a GTM org, using influence without authority and orchestration over ownership.
• Maturity to direct functions that are not directly managed.
• Federal sector experience is required.

Nice To Haves

• Experience in AI/ML or other dual-use technology.
• Direct relationships across the defense and govtech ecosystem.

Responsibilities

• Own the federal narrative and messaging, including how Seekr is positioned to federal and defense buyers, the core story, differentiation against incumbents, and proof points that move a program office. Adapt company's master messaging into federal-ready language without fragmenting the brand.
• Build the annual and quarterly federal marketing plan, set priorities against the sales team's pursuit list, and own the federal pipeline contribution target. Decide where to spend, where to show up, and what to say first.
• Partner with federal sales as the core operating relationship, working closely with government sales leadership, understanding active pursuits, and building content, campaigns, and references that shorten deals.
• Partner with Field Marketing to drive Seekr's presence at key trade shows and symposia (e.g., AFCEA, Sea-Air-Space, AUSA, Reagan National Defense Forum, DAFITC), collaborating on strategy, selection, and ROI.
• Identify moments (e.g., new federal AI directives, EO milestones, procurement shifts) where Seekr should have a voice, and partner with PMM, content, and PR to produce relevant materials. Own and maintain capability statements, RFP/RFI marketing support, and the federal proof library.
• Own marketing's side of systems integrator and channel relationships (e.g., GDIT, Carahsoft channel, key SI and hardware partners) to pull demand through partners who can reach agencies directly.
• Ensure Seekr's federal credibility infrastructure (advisory board voices, clearances, contract wins, awardable status) is visible and actively working in the market.

Benefits

• Meaningful Mission & Impact
• Equity Ownership – RSUs
• Unlimited PTO
• 14 paid company holidays
• Flexible hybrid work environment
• Competitive Total Rewards (base salary, bonuses, or commission plans)
• 401(k) with Company Match
• Comprehensive Health & Wellness (Medical, dental, vision, and life insurance coverage starting day one)
• Paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed