Sr. Director, Events & Experiences

Asurion•Smyrna, GA

3d•Hybrid

About The Position

Asurion is seeking a Sr. Director, Events & Experiences to lead the strategy, planning, and execution of high-impact internal and external events that strengthen relationships, bring the brand to life, and create meaningful connections with employees, clients, partners, and other stakeholders. The portfolio ranges from large-scale company gatherings and trade shows to leadership summits, conferences, executive dinners, curated client experiences, and VIP engagements. The role is responsible for designing memorable experiences that reflect Asurion’s brand, support business objectives, and deliver strong results. Reporting to the VP of Communications, the Sr. Director partners with C-suite executives, business leaders, and cross-functional teams from concept through execution. The role leads and develops a team of event professionals and oversees event strategy, creative development, production, hospitality, operations, budgets, vendors, and measurement. It calls for a creative, highly organized, detail-oriented leader with a passion for hospitality and experiences who can balance strategic thinking with hands-on execution in a fast-paced environment. This is a hybrid role based in Nashville, Tennessee. Travel is required to support events and executive engagements.

Requirements

10+ years of experience in corporate events, experiential marketing, executive events, hospitality, or a related field.
Proven track record leading complex, high-profile programs.
Extensive experience delivering both large-scale events and intimate, curated experiences for internal and external audiences.
Strong design and hospitality sensibility, with attention to details that elevate the attendee experience.
Comfort and experience working directly with C-suite executives and senior leaders, with discretion and confidence.
Strong attention to detail and ability to anticipate needs and maintain high standards of quality and execution.
Creativity and resourcefulness in delivering results within budget and operational constraints.
Experience managing and developing teams, setting expectations, and building a collaborative, high-performing culture.
Strong business and financial acumen, including experience managing significant budgets, negotiating contracts, and maximizing return on investment.
Ability to build relationships and partnerships with executives, colleagues, clients, and vendors.
Hands-on leadership capability, including developing event strategy, conducting venue walk-throughs, reviewing run-of-show plans, and managing on-site details.
Willingness to travel to support events and executive engagements.

Responsibilities

Lead strategy, creative development, planning, and execution for a portfolio of internal and external events aligned with company priorities and business objectives.
Design and deliver experiences including large-scale global company events, leadership summits, conferences, executive gatherings, client dinners, and VIP experiences.
Develop creative event concepts, including venue selection, programming, entertainment, and personalized attendee experiences.
Partner with senior executives and business leaders to understand objectives, shape event experiences, and ensure details support desired outcomes.
Establish consistent standards of excellence while tailoring events to their audiences, purposes, and settings.
Serve as a trusted partner to C-suite executives on events.
Oversee executive and VIP hospitality, including guest experience, protocol, personalized itineraries, and on-site coordination.
Use sound judgment, discretion, and professionalism when managing guests, sensitive information, and last-minute changes.
Oversee end-to-end event production, including budgets, timelines, venue selection, vendor management, contracts, logistics, audiovisual production, and on-site execution.
Manage complex, multi-day events and programs with multiple stakeholders, locations, and workstreams.
Build and maintain relationships with venues, hospitality partners, production agencies, and other external vendors.
Develop scalable event-planning processes, tools, and standards to promote consistency, efficiency, and operational excellence.
Manage budgets responsibly, balancing creative and premium experiences with financial discipline and measurable business value.
Establish success measures and gather feedback to improve event quality, attendee experience, and business impact.
Lead, coach, and develop an event team, fostering creativity, collaboration, accountability, and excellence.
Set team priorities and manage resources so the team can deliver multiple high-profile events simultaneously.
Collaborate with Corporate Communications, Marketing, Sales, and other business functions to create experiences that support company goals.
Advise internal stakeholders on event format, experience, and investment to achieve their objectives.
Identify ways to improve team operations, using technology, AI, and new approaches to streamline planning and execution.
Travel to support events and executive engagements.