Sr Director, Digital Engagement and Commerce
About The Position
The Senior Director of Digital Engagement and Commerce is a pivotal leadership role within the Digital Commerce + Engagement organization, tasked with unifying the commercial strategy and oversight of the digital business. This position addresses the critical need for a dedicated P&L owner who can effectively manage and integrate the various functions of prospect acquisition, base marketing, brand management, and revenue programs. By consolidating these responsibilities under a single leader, the Senior Director will enhance accountability, streamline decision-making processes, and foster a cohesive approach to driving digital growth and engagement at an enterprise scale. The Senior Director will lead a team of Senior Managers, transitioning from a fragmented operational model to a more integrated structure, while scaling digital as a primary channel for customer acquisition and retention.
Requirements
- 7+ years of proven experience in digital marketing, e-commerce strategy, and P&L management.
- 4+ years of leadership experience managing cross-functional teams and driving digital transformation initiatives.
- Bachelor's degree or equivalent experience in business, marketing, digital strategy, or a related field.
- Proven track record of scaling digital as a primary channel for customer acquisition and retention.
- Strong leadership and team development capabilities with experience managing senior managers.
- Deep expertise in digital marketing, e-commerce platforms, and revenue program management.
- Excellent communication and executive presence, with the ability to influence at all levels.
- Proven ability to unify fragmented operational models into cohesive, high-performing organizations.
- Strong cross-functional collaboration skills, particularly with product, brand, and technology teams.
- Data-driven mindset with strong analytical capabilities and comfort with digital performance metrics.
- At least 18 years of age
- Legally authorized to work in the United States
Responsibilities
- Lead the development and execution of the digital commerce strategy to drive revenue growth and customer engagement.
- Oversee management of the P&L for the digital business, ensuring financial targets are met and optimized.
- Enable seamless omnichannel customer journeys with intuitive wayfinding and integrated touchpoints.
- Develop and implement metrics to measure the effectiveness of digital engagement initiatives.
- Collaborate with cross-functional teams to ensure alignment of digital strategies with overall business objectives.
- Identify and analyze market trends to inform strategic decisions and maintain competitive advantage.
- Guide and mentor a team of Senior Managers to enhance operational efficiency and strategic alignment.
Benefits
- medical, dental and vision insurance
- a flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off
- up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
Associate degree
