Director, Digital Commerce

Cole Haan•New York, NY

4d•$170,000 - $190,000•Remote

About The Position

The Director, Digital Commerce owns the digital experience for Cole Haan in the U.S. market and connects consumer experiences with commercial outcomes. The role leads a team of creative, curious digital merchandisers, content managers, SEO, site optimization analysts to ensure brand and assortment storytelling are differentiating, shoppable, and focused on consumer needs. The Director of Digital Commerce reports to the VP of Ecommerce and is a core leader of Cole Haan’s digital growth ambition.

Requirements

8+ years experience operating in a brand owned eCommerce and omnichannel direct-to-consumer environment
Bachelor’s degree required
Exceptional relationship management experience
Must be extremely detail-oriented and have a hands-on approach
Demonstrated team leadership skills
Capable of building strong cross-functional relationships across the company
Demonstrated success influencing across interdependent functions
Ability to thrive in a multi-tasked, fast-paced environment with frequently changing priorities
Highly proficient in Microsoft Office
Experience with Salesforce Commerce Cloud or Shopify platforms
Experience with personalization tools, product recommendation engines, search optimization, and testing platforms
Able to function in a highly collaborative, fast-paced, and deadline-driven environment
Must demonstrate a solid understanding of fashion trends and provide input to design relative to Wholesale channel needs while also maintaining focus on the financial targets of the Cole Haan wholesale and retail financial targets
Strong communication skills, both written and oral; ability to communicate analytical conclusions with leadership effectively

Responsibilities

Owns the digital consumer experience for Cole Haan in the U.S.
Directs digital merchandising to tell winning assortment and product stories that differentiate the brand and drive commercial results
Interprets digital commerce revenue, traffic, conversion and purchase composition outcomes and forms go-forward action plans, including key events and promotions, product drops and releases
Communicates business and consumer results to leadership and cross-functional stakeholder teams
Partners with analytics and insights team to ensure business intelligence and advanced analytics requirements are achieved, and leverages voice-of-consumer feedback to shape priorities
Partners with merchandise buying and planning teams to ensure product flow and availability aligns with revenue and margin targets
Establishes prioritization for eCommerce capability development and leads commerce platform functional design
Oversees content planning and implementation, and aligns storytelling deployment with consumer segments and their visit behaviors
Is a UX practitioner and understand how to drive brand identity and eCommerce conversion through usability and device optimization
Partners with marketing and brand design teams to ensure cross-channel and brand experience alignment
Understands content targeting and audience segmentation and has fluency in SEO and multivariate experience testing
Partners closely with site operations, product, and technology teams to deliver seamless customer experiences
Identify and implement opportunities to improve site experience, customer journey, personalization, search, navigation, and checkout performance
Support omni-channel initiatives that connect digital and retail experiences
Ability to present business performance and strategic initiatives to executive leadership
Manage and develop a high performing team while fostering collaboration and a customer first culture