Sr. Director, Digital Design

Chipotle•Quincy, MA

4d•$275,000 - $325,000

About The Position

Chipotle is seeking a Senior Director of Digital Design to set the vision and quality standard for its digital guest experiences. The role leads design across mobile, web, Chipotle Rewards, catering, marketplace, and CRM, while defining future conversational, personalized, and AI-powered experiences. This is a hands-on design executive role that also modernizes design practices through AI-native tools, code-based prototyping, and close partnership with Product, Engineering, Data Science, and Brand. Reporting to the Chief Digital Officer, the position leads Product Design, UX Research, Design Systems, and Design Operations. The leader is responsible for design vision and craft, trustworthy AI principles, scalable design systems and governance, customer insight and experimentation, and building a multidisciplinary organization. The role connects guest experience and design quality to measurable business results, while influencing senior leaders across the enterprise.

Requirements

15+ years of experience in digital product and experience design.
5+ years leading multidisciplinary design teams and managing managers.
A portfolio demonstrating exceptional craft and a record of shipping high-scale consumer experiences in retail, hospitality, e-commerce, or technology.
Hands-on experience designing AI-powered products, such as conversational interfaces, personalization, recommendations, or agentic experiences, and a clear point of view on the future of AI-driven experience design.
Fluency in modern AI-assisted design tools and workflows, with comfort prototyping in code or with AI tools.
Ability to connect design work to business outcomes and lead with data and experimentation.
Strong executive presence, storytelling skills, and cross-functional influence.
Deep expertise in design systems, accessibility, and service design across digital and physical touchpoints.

Nice To Haves

Experience with in-restaurant digital experiences such as kiosks, digital make lines, or order pickup, or with omnichannel experiences.

Responsibilities

Define and champion Chipotle's long-term digital experience vision, treating AI as a core design material.
Design next-generation guest interactions, including conversational and voice ordering, agentic experiences, proactive recommendations, and interfaces that adapt to each guest.
Partner with Data Science and Engineering to turn model capabilities into intuitive, measurable guest value.
Establish principles for trustworthy AI experiences, including transparency, guest control, graceful failure, accessibility, and privacy by design.
Own the quality bar for digital touchpoints, including interaction design, motion, content, and performance across ordering, Rewards, catering, marketplace, and new products.
Foster a rigorous critique culture that connects craft with business results, partnering with Brand and Marketing to ensure experiences feel unmistakably Chipotle.
Rebuild design workflows around AI, including generative exploration, rapid prototyping in code, AI-assisted research synthesis, and automated design-to-code handoff.
Set responsible guidelines for the team's use of AI tools and measure gains in speed and quality.
Own Chipotle's digital design language and a scalable cross-platform design system, including AI-generated and dynamic UI, with WCAG AA or higher as the baseline.
Make the design system an efficient path to quality for designers and engineers, measuring adoption, consistency, and delivery speed.
Build a UX research practice combining qualitative research, behavioral data, and AI-powered insight at scale.
Integrate A/B testing, multivariate testing, and rapid concept testing into design decisions, identifying opportunities with high guest and business impact.
Build and lead a multidisciplinary design organization, attracting and developing talent and growing the team's craft, AI fluency, business sense, and product sense.
Represent the guest experience across the enterprise and influence senior leaders in Product, Engineering, Marketing, Operations, and Restaurant Support.