Sr. Director, Data Strategy & Operations

PBS • Arlington, VA

5d

About The Position

The Sr. Director, Data Strategy & Operations leads the data function within PBS Business Intelligence, owning how PBS collects, governs, and delivers audience and content performance data. The role directs Nielsen Operations, digital analytics implementation, and the Domo business intelligence platform, ensuring that internal stakeholders, member stations, and producers have access to accurate and consistent data. The position is the technical counterpart to the Senior Director, Audience Insights & Analytics, and represents Business Intelligence in enterprise-wide data initiatives.

The role owns the Business Intelligence data strategy and roadmap, establishes data governance practices, oversees measurement systems and digital analytics implementation, manages the Domo platform and vendor relationships, and leads development and adoption of data products and dashboards. It also leads and develops the Nielsen Operations, Digital Analytics, and Data Distribution teams. The position reports to the VP, Business Intelligence.

Requirements

• At least 10 years in data strategy, data operations, or analytics engineering within a complex organization, including work that directly supported senior management decisions.
• At least 5 years leading and developing a technical or operations team.
• Experience owning a business intelligence platform such as Domo, Tableau, Power BI, or comparable, and the data models behind it; strong SQL skills.
• Hands-on experience with digital analytics implementation, such as Google Analytics 4 or comparable.
• Experience with media measurement data such as Nielsen or Comscore.
• Working knowledge of data governance practices and privacy regulations such as GDPR, CCPA, and requirements governing children’s data.
• Bachelor’s degree or an equivalent combination of education and experience; ideally includes computer science, statistics, or data science coursework.
• Ability to translate between business questions and technical architecture in both directions.
• Ability to build trust in data and quickly address concerns about data accuracy.
• Ability to communicate effectively with different audiences, from executives to engineers.
• Ability to bring clarity and sequencing to long-horizon technical work.

Nice To Haves

• Experience in media, public media, or another large-scale content organization.
• Familiarity with cloud data platforms and concepts such as data lakes, ingestion, and virtualization.

Responsibilities

• Own the data strategy and roadmap for Business Intelligence, setting priorities for data collection, architecture, and delivery.
• Establish and maintain governance frameworks for metric definitions, data lineage, data quality standards, and stewardship.
• Ensure data collection and use meet privacy obligations, including regulations governing consumer data and data about children and families.
• Represent Business Intelligence in enterprise data initiatives and translate business needs into technical requirements with PBS technology teams.
• Serve as PBS’s internal authority on measurement systems and implementation, including Nielsen operations and next-generation measurement.
• Direct Google Analytics implementation across PBS.org, PBSKIDS.org, and mobile and OTT apps, including tagging, data layer, and reporting configuration.
• Own the Domo platform and its analytics data models, partnering with PBS technology teams on upstream ingestion and infrastructure.
• Manage relationships, contracts, and service levels with measurement and platform vendors, including Nielsen, Comscore, Google, and Domo.
• Lead development of data products and dashboards for internal stakeholders, member stations, and producers.
• Drive adoption of data products through stakeholder engagement, training, documentation, and process change; measure success by usage.
• Partner with the Audience Insights & Analytics team to ensure the data foundation supports its analysis and recommendations.
• Lead, coach, and develop the Nielsen Operations, Digital Analytics, and Data Distribution teams, setting priorities and standards for data quality and operational reliability.
• Build a team culture in which analysts raise data quality concerns early and document their work for others to use.

Benefits

• Eligibility for discretionary bonuses.
• Insurance options including medical, dental, vision, hearing, life, accidental death and dismemberment, short-term and long-term disability, and business travel accident insurance.
• Identity protection program.
• Employee assistance program.
• Financial and retirement savings benefits, including the PBS Retirement Plan 403(b).
• Paid time off: 17 days per year.
• Paid sick time: 12 days per year.
• Paid parental leave: 60 days (12 weeks).
• Paid holidays: 12 days per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior