Sr Director, Creative Operations and Activation

USA TODAY Co.

13h • $150,000 - $170,000 • Remote

About The Position

Lead the execution engine behind Consumer growth at USA TODAY Co., overseeing creative production, channel activation, lifecycle deployment, workflow optimization, and automation across consumer marketing channels. The Consumer team grows digital subscriptions and reader engagement across USA TODAY and the USA TODAY Network. This role leads creative production, copy, design, channel activation, and lifecycle deployment, while improving how the work is done through streamlined workflows, practical AI, automation, and faster speed-to-market without sacrificing quality.

Requirements

• 12+ years of experience in creative operations, marketing operations, or campaign production.
• At least 5 years leading multidisciplinary teams across creative, copy, design, and campaign operations.
• A track record of running high-volume, multichannel campaign execution for a subscription, media, ecommerce, or other direct-to-consumer business.
• Working knowledge of enterprise marketing automation platforms and how journeys, audience data, and personalization work together.
• Hands-on experience incorporating AI and automation into creative and production workflows, with quantifiable results.
• Experience building intake, workflow, QA, and SLA processes in project management tools such as Jira or Asana.
• Proven change leadership, including moving teams from legacy processes to new tools and ensuring adoption.
• Sound judgment under deadline pressure and comfort being measured on output and business results.
• Bachelor's degree or equivalent experience.

Nice To Haves

• Digital subscription or news media experience.
• Salesforce Marketing Cloud certification.
• Experience with digital asset management, modular content, or dynamic creative optimization.
• Budget, agency, and vendor management experience.

Responsibilities

• Lead creative production, copywriting, design, and campaign execution for acquisition, engagement, retention, pricing, and optimization initiatives.
• Manage campaign deployment across email, onsite, app, push, SMS, social, paid media, direct mail, and emerging channels, ensuring work is on time and error-free.
• Serve as Consumer's primary partner to the MarTech team on Salesforce Marketing Cloud, including journey orchestration, personalization, automation, integrations, and roadmap planning.
• Simplify workflows, retire obsolete legacy processes, and shorten the path from brief to launch.
• Apply AI and automation to production through dynamic content, reusable templates, modular creative, and scalable activation frameworks.
• Establish production standards, QA processes, service levels, and performance metrics, and report on them.
• Partner with Performance Marketing and Optimization & Pricing to translate business priorities into campaigns and customer experiences.
• Lead change management as teams adopt new tools, workflows, and ways of working.
• Build, coach, and grow a high-performing team accountable for measurable business outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Director