Sr. Director, Commercialization

Comcast•Wayne, PA

1d•$175,416 - $315,749•Remote

About The Position

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary The Sr. Director, Commercialization is a seasoned leader responsible for shaping and executing commercialization strategy across revenue‑generating products sold in the market, ensuring offerings are market‑ready, revenue‑driven, and aligned to enterprise growth objectives. This role works in close partnership with Sales Development, Sales, Product Marketing and Functional Leaders to translate strategy into scalable go‑to‑market plans, optimize revenue performance, and support the successful launch of new products. The Sr. Director also leads the evolution of the commercialization function to operate as a strategic partner across these teams, while building and developing a high‑performing organization.

Requirements

Master’s Degree preferred
10+ years of experience in commercialization, sales strategy, product marketing, or business development
8+ years of demonstrated people leadership experience
Strong strategic, financial, and analytical skills

Responsibilities

Leading commercialization strategy for priority market‑facing revenue products with significant business impact, including go‑to‑market planning, launch readiness, positioning, and revenue enablement
Translating corporate strategy into executable commercial plans and defining measurable objectives that align Sales Development, Sales, Product Marketing, Finance, and Operations
Partnering closely with Sales Development, Sales, and Product Marketing leadership to support pipeline readiness, seller enablement, launch execution, and ongoing offer adoption
Driving revenue optimization through performance analysis, market feedback, and post‑launch refinement of commercial plans
Partnering with Sales and Product Marketing leadership to shape pricing, packaging, value propositions, and sales enablement strategies
Supporting business development and partnership conversations that support commercial growth and expansion of revenue opportunities
Overseeing the development of business models, revenue forecasts, and long‑range financial plans
Using data, analytics, and market insights to inform commercial decisions and optimize revenue streams
Assessing the financial and strategic viability of new revenue offerings and market opportunities
Supporting strategic planning efforts including environmental scanning and organizational analysis
Contributing to M&A and integration efforts as applicable
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent, and punctual attendance; variable schedules as necessary
Other duties and responsibilities as assigned
Leading, mentoring, and developing a team, fostering strong people leadership, accountability, and cross‑functional partnership
Proven experience leading and developing managers and high performing individual contributors
Sets clear goals, coaches performance, and builds succession while driving high performing teams success
Creates an inclusive, high‑performance culture aligned to outcomes
Own the product revenue optimization and client needs based on market competition and internal priorities
Continuously build expertise in commercial product models
Win as a team through collaboration & partnership
Participate in the Net Promoter System
Drive results and growth
Support a culture of inclusion
Do what’s right for stakeholders