Sr. Director, Brand Management

Hasbro

30d

About The Position

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. This is a rare chance for a world-class brand leader to help steer the next era of one of gaming’s most iconic franchises. Your mission: make Magic easier to love—growing the gathering by turning cultural curiosity into lasting fandom and giving longtime players new reasons to fall in love again.

Requirements

12+ years leading brand at passion brands—ideally gaming/entertainment/live-ops—with a record of shifting perception and driving outcomes.
Portfolio of global, integrated campaigns; expert at toolkits regions love to use.
Master orchestrator across paid/owned/earned/creator; fearless brief writer and storyteller.
Fan-first instincts + data fluency—turn insight into bold, simple choices.
Inclusive people leader: builds diverse, high-performing teams; coaches with candor and care; steady under pressure.

Responsibilities

Build the global go-to-market through integrated campaign planning with our partnered teams across the business.
Drive big ideas that breakthrough and allow our teams globally to rally around for greater player engagement and brand growth.
Be the internal (and partner-facing) champion for the Magic brand—partnering with Magic Studio, Product Marketing, Creative, regional marketing, and Universes Beyond partners to ensure everything we ship feels unmistakably Magic and right for our players and the brand.
Transform this into compelling stories, innovative platforms, and campaigns that regions are eager to expand.
Partner on a global-to-local model that creates globally consistent and locally meaningful work.
Invite regions upstream, co-define objectives and success metrics, and provide campaigns that are easy to adapt.
Elevate regional breakouts to global where it strengthens the brand.
Co-pilot from brief to launch, on time and on budget, across Brand (strategy), Creative (tactics/ideas), and Creative Production (make it real).
Fuse brand tracking, social listening, player analytics, cultural signals, and creator intel into sharp tests and simple choices.
Lead, coach, and grow a team of Brand Managers.
Build strong cross-functional relationships, be a force for clarity and collaboration, and help drive transformation through new processes, tools, and ways of working that match Magic’s growing ambitions.
Bring leaders and partners along with clear plans, creative readouts, and impact narratives.