Sr. Director, Analytics & SaaS Sales [REMOTE]

Iteris•Irvine, NV

3d•$300,000 - $325,000•Hybrid

About The Position

Iteris is seeking a Sr. Director, Analytics & SaaS Sales to lead the growth, adoption, and commercialization of our ClearGuide and ClearData platforms. This is a strategic GTM leadership role responsible for transforming our analytics and data solutions into a scalable, predictable SaaS revenue engine. The Sr. Director will own revenue outcomes, define and execute the go-to-market strategy, and build and lead a specialized sales team focused on driving adoption across: Public sector agencies (DOTs, cities, traffic operations and planning teams), Engineering and consulting firms, Private sector data consumers (insurance, ISVs, enterprise analytics buyers). This role operates as an overlay to the core sales organization, partnering closely with Public Sector Sales, Marketing, Product, and Customer Success to drive disciplined growth, expansion, and long-term customer value. Candidates located within commuting distance will be expected to be onsite four days per week at our Irvine, CA office. Those residing outside the area will be eligible for a remote role.

Requirements

Bachelor’s degree preferred
Over eight (8) years of experience in B2B SaaS or hardware-enabled SaaS sales
Proven success building and scaling analytics, data, or application-driven revenue streams
Experience leading teams in complex enterprise and/or public sector environments
Experience operating in overlay sales models
Strong executive presence and ability to influence across Sales, Product, and Marketing
Demonstrated ability to build repeatable sales processes, forecasting discipline, and pipeline rigor

Nice To Haves

Experience in transportation, traffic analytics, infrastructure, or smart city markets strongly preferred

Responsibilities

Own global revenue targets for ClearGuide and ClearData, including ARR growth, expansion, and retention
Define and execute the SaaS growth strategy in partnership with executive leadership
Drive forecasting rigor, pipeline visibility, and deal inspection cadence
Establish and track attach, expansion, and adoption targets across strategic accounts
Build and lead a team of SaaS Sales Specialists focused on analytics and data solutions
Operate as an overlay team, enabling and supporting Public Sector Sales on complex opportunities
Coach the team on discovery, value-based selling, trials, ROI articulation, and multi-stakeholder engagement
Establish a performance culture aligned to pipeline generation, conversion, and recurring revenue growth
Define customer segmentation and sales plays across: Agencies (operations, planning, safety), Consultants and engineering firms, Private sector data buyers (insurance, ISVs, enterprise analytics teams)
Determine when and how ClearGuide and ClearData are introduced across the customer lifecycle
Partner with Marketing to drive demand generation and thought leadership in traffic analytics
Collaborate with Product to ensure roadmap alignment with monetization, packaging, and market needs
Establish and scale SaaS-specific forecasting and reporting processes
Drive pipeline discipline, CRM hygiene, and repeatable sales execution standards
Track and manage key SaaS metrics including: ARR growth, Expansion and retention, Attach rates, Pipeline coverage and conversion, CAC efficiency