Sr Director, Advertising Sales - Commerce

Comcast

2d•$207,051 - $323,517

About The Position

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale. Universal Ads is building a new way for growth marketers to access premium video and CTV inventory at scale. As we expand our business, we are looking for a senior seller to help grow our efforts across the Ecommerce and DTC customer segment, including digitally native brands, omnichannel retailers, subscription commerce companies, marketplace sellers, and other performance-driven commerce advertisers. This is an early-stage, high-impact role for a seller who is energized by building. The right candidate can help scale an emerging customer segment, sharpen our market positioning, deepen client relationships, and turn early momentum into repeatable revenue growth. The ideal candidate will have a strong understanding of the CTV landscape, how Ecommerce and DTC brands evaluate media across various measurement methodologies and how premium video can drive the next phase of growth for this customer set. This person should be equally comfortable opening new doors, developing senior client relationships, translating market feedback into product insights, and helping Universal Ads build a repeatable growth sales motion for commerce advertisers. This is an opportunity for an ambitious, highly strategic seller to help grow an important customer segment for a young and growing media platform.

Requirements

Advertising
Customer Acquisition
E-Commerce
10 Years +
Bachelor's Degree

Nice To Haves

Strong understanding of the CTV landscape
Understanding of how Ecommerce and DTC brands evaluate media across various measurement methodologies
Ability to open new doors and develop senior client relationships
Ability to translate market feedback into product insights
Experience with growth marketers
Experience with paid social, search, retail media, affiliate, programmatic, and other customer acquisition channels

Responsibilities

Partner closely with leadership to grow the Ecommerce and DTC customer segment.
Identify the highest-potential accounts, prioritize where we can win, and help build a clear go-to-market strategy for the segment.
Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.
Help define how Universal Ads should sell into Ecommerce and DTC advertisers, including our positioning, pitch narrative, measurement approach, industry presence, and account prioritization.
Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of Ecommerce and DTC customers.
Bring meaningful experience and relationships with Ecommerce, DTC, retail, marketplace, subscription commerce, and performance marketing clients.
Understand the complexity in how commerce advertisers evaluate success and the role of TV in driving measurable business outcomes.
Speak credibly with sophisticated growth marketers and quickly identify what Universal Ads needs to prove in order to earn budget.
Educate customers on how CTV and premium video can complement existing performance channels, including paid social, search, retail media, affiliate, programmatic, and other customer acquisition channels.
Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the commerce advertising ecosystem.
Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook.
Help build the foundation for future hiring, sales process, customer education, and segment expansion.
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.