Sr. Direct to Consumer & Owned Channels Manager

Talking Rain • Preston, WA

7d • Hybrid

About The Position

In this role, you will help build a new direct-to-consumer capability that gives consumers a first taste of what’s next across our priority brands. You will launch and scale the commercial, operational, and technology foundation for DTC, including Shopify platform management, site experience, fulfillment and 3PL performance, retention, innovation testing, consumer learning, and financial performance. You'll be a hands-on ecommerce builder who can connect strategy with execution. You will use commercial judgment, operational discipline, data, and cross-functional leadership to turn an emerging capability into a scalable, insight-driven, and financially sustainable business.

Requirements

• Bachelor’s degree in business, marketing, ecommerce, or a related field, or an equivalent combination of education and relevant professional experience.
• 5-7 years of progressive ecommerce or digital commerce experience, including direct responsibility for operating or growing a DTC business.
• Hands-on experience with Shopify, Shopify Plus, or a comparable ecommerce platform, including merchandising, integrations, testing, and optimization.
• Demonstrated ownership of DTC commercial and operational performance, including revenue, margin, forecasting, fulfillment, and budget management.
• Strong ecommerce analytics and financial skills, including proficiency with reporting tools and Excel, and the ability to translate data into clear business recommendations.
• Proven ability to lead platform launches and cross-functional workstreams while managing agencies, technology vendors, and 3PL or supply-chain partners.
• Strong commercial judgment, communication, and stakeholder-influence skills, with a hands-on, test-and-learn approach.
• Ability to travel locally as needed, including regular visits to Seattle-area fulfillment partners during launch and stabilization.
• Valid driver’s license, reliable transportation, and a satisfactory driving record for driving on behalf of the company.
• This role is safety-sensitive because it requires driving on behalf of the company.

Nice To Haves

• Experience in consumer packaged goods, food, beverage, or another high-frequency consumer category.
• Experience launching a new DTC platform or building an early-stage DTC capability.
• Experience with lifecycle marketing, subscriptions, loyalty, limited-release products, or consumer-learning programs.
• Familiarity with ecommerce integrations such as customer service, payments, fraud prevention, order management, tax, or ERP systems.

Responsibilities

• Lead the strategy and day-to-day management of DTC and owned websites across priority brands, including product catalog management, site merchandising, consumer experience, and commercial performance.
• Define and continuously refine the DTC value proposition, including assortment, pricing, bundles, exclusive offerings, subscriptions, and limited-release innovation.
• Own DTC business performance, including net revenue, gross margin, contribution margin, promotional effectiveness, fulfillment costs, forecasting, and budget management.
• Lead the launch and ongoing management of the Shopify platform, coordinating business requirements, testing, integrations, agency partners, launch readiness, issue resolution, and post-launch optimization.
• Own the end-to-end DTC customer experience, from product discovery and checkout through fulfillment, customer support, returns, and repeat purchase.
• Optimize site navigation, product pages, merchandising, checkout, and conversion through ongoing analysis, consumer insights, and structured testing.
• Partner with Supply Chain and manage the day-to-day relationship with the 3PL to support inventory availability, order accuracy, on-time shipping, cost management, service-level performance, and issue resolution.
• Partner with Innovation, Brand, and Insights teams to launch limited-release products, capture consumer feedback, evaluate demand signals, and translate results into recommendations for broader commercialization.
• Own DTC email and SMS programs and partner with Brand, Media, and agency teams on paid media, social, influencer, and other traffic-generation initiatives.
• Build retention through tailored consumer journeys, loyalty programs, subscriptions, and other strategies that increase repeat purchase and customer lifetime value.
• Establish scalable DTC processes, reporting, governance, and operating routines that support disciplined, long-term growth.
• Track key commercial, operational, and customer metrics and translate performance data into clear insights, recommendations, and actions for business leaders and cross-functional partners.

Benefits

• Three Weeks of Vacation per calendar year, with potential to accrue an additional week.
• Six weeks of paid parental leave for FMLA qualifying Rain Makers (birth, fostering, or adoption), with additional time for birth mothers for medical leave and potential additional time based on state.
• Flexibility Stipend for eligible Rain Makers to contribute to phone, internet, or other business uses while working remotely or needs outside of normal working hours.
• Relocation Available.
• Mileage reimbursement for carpooling to work.
• 401k with Immediate Vesting, matched contributions, and investment customization.
• Fitness Reimbursements for community events and competitions.
• Access to on-site gym in Preston with a personal trainer 2 days per week.
• Medical/Dental/Vision insurance plans.
• Company car or vehicle stipend included for Field Sales Managers and Market Managers.
• Vehicle reimbursement program (Motus) for Regional Sales Managers and Sales Directors.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager