Sr. Digital Marketing Coordinator

Axis CommunicationsChelmsford, MA
$70,000 - $83,000Onsite

About The Position

We're looking for a proactive and highly organized Sr. Digital Marketing Coordinator to join our Digital Marketing & Marketing Operations team. This role is central to the day-to-day execution of our digital marketing efforts across the Americas region. The ideal candidate is a detail-oriented and thrives at the intersection of creative coordination and data-driven execution. You'll support our digital marketers/marketing organization by keeping our digital engine running smoothly - from social media and web content to analytics and project management. This is an on-site position based in Chelmsford, MA.

Requirements

  • A solid understanding of digital marketing channels and how they work together to drive results.
  • Exceptional attention to detail - you're the person who catches a broken link, a missing UTM, or a data inconsistency before anyone else does.
  • Analytical curiosity; you don't just pull reports, you look for the story behind the numbers.
  • Strong organizational and project management skills, with the ability to juggle competing priorities without dropping the ball.
  • Clear, proactive communication skills and the ability to collaborate effectively across teams and time zones

Nice To Haves

  • 2–3 years of experience in digital marketing
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience with marketing automation/CRM tools (Pardot and Salesforce).
  • Proficiency in GA4 and comfort navigating native analytics on social and video platforms.
  • Strong Excel skills for data manipulation, reporting, and visualization.

Responsibilities

  • Help prepare, schedule and review social media posts
  • Support our YouTube channel- including uploading videos, optimizing metadata, and performing regular content reviews and archival.
  • Execute ongoing updates to pages on axis.com and support the development of landing pages
  • Conduct thorough checks - links, forms, mobile responsiveness, and translations - before any page goes live.
  • Build UTM-tagged links for all digital campaigns and marketing activities.
  • Own and maintain centralized UTM documentation to ensure consistent, reliable attribution.
  • Pull and compile weekly and monthly performance reports from GA4, YouTube Analytics, social platforms, Google Ads, and Pardot/Salesforce.
  • Analyze homepage performance across different banners, campaigns, and CTAs.
  • Build and maintain a regional data knowledge base- including SOPs and benchmarks
  • Support campaign execution by maintaining project trackers and coordinating the collection and organization of creative assets needed for campaign launches.
  • Track committed marketing expenses/support with the expense process.
  • Support the Digital Marketing & Marketing Operations team with ad-hoc requests

Benefits

  • employer-offered training
  • tuition reimbursement
  • health, dental, vision, and fitness/health and wellness programs
  • paid parental leave
  • dependent care reimbursement account
  • generous vacation benefit
  • 3-week sabbatical on your 5-year anniversary (and every 5 years after)
  • 401(k) program and employer matching
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