Sr. Digital Experience Specialist

GoodRx•CA HQ, CA

1d•$72,000 - $154,000•Hybrid

About The Position

We are seeking a strategic, detail-oriented Sr. Digital Experience Specialist to enhance digital journeys for GoodRx’s priority growth areas, including Companion, Weight Loss Subscriptions, and other key business lines. In this role, you will translate business goals, customer insights, and performance data into actionable conversion rate optimization (CRO) and digital experience roadmap. You will work independently and partner across Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver effective digital experiences and measurable results.

Requirements

Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience.
5+ years of experience in digital experience, growth marketing, or related digital disciplines.
Proven ability to lead digital strategy and landing-page optimization across multiple channels.
Strong understanding of performance marketing and user-centered design.
Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker).
Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable).
Excellent analytical, project management, and stakeholder communication skills.

Nice To Haves

Experience in subscription, healthcare, or high-volume consumer digital businesses.
Demonstrated ability to build repeatable experimentation, reporting, or AI-enabled workflows that improve team speed and quality.
Experience partnering with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering.

Responsibilities

Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap.
Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels.
Design, launch, and analyze A/B and multivariate experiments (e.g., using Optimizely) and utilize analytics (e.g., Amplitude, Lookr) to generate actionable insights.
Act as the point of contact for CRO, landing page, and upsell development within Marketing. Partner closely with Marketing and Product leads to ensure testing plans and designs meet evolving business objectives and product/campaign needs.
Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards. Communicate findings, recommendations, and results to cross-functional stakeholders and adapt approaches based on business needs and performance data.