Sr. Digital Experience Platform Strategist

American Equity•Des Moines, IA

About The Position

The Digital Experience Platform Strategist is an experienced professional who focuses on the overall customer journey and ensures that customers have intuitive and engaging experiences across our public websites and digital content. The role partners with internal stakeholders and external partners to build digital solutions that enable digital content distribution and digital engagement strategies.

Requirements

Bachelor’s degree in Business, Analytics, UX/UI Design or a related field; advanced degree a plus.
5+ years of experience leading digital marketing, marketing technology or product management capabilities.
Certification in Optimizely, Adobe Experience Manager, or similar DXP platform.
Proven ability to develop and lead digital enablement across multiple channels and platforms.
Experience leveraging digital experience technologies, including headless Saas content management, digital asset management and digital adoption platforms.
Excellent analytical and strategic thinking skills, with the ability to interpret data and translate it into product roadmap strategy.
Quality-focused, versatile professional with the ability to create and deliver digital content solutions tied to business growth.
Excels at working in cross functional agile environments.
Experience in B2B and B2B2C environments, preferably in the Financial Services or Insurance industries.
Background in UX design systems and digital product management
Ability to solve complex problems and deal with a variety of variables in situations where only limited standardization exists.
Ability to successfully handle pressure and meet deadlines in a fast-paced work environment.

Responsibilities

Works alongside business stakeholders to enable and optimize digital content management across our Content Management (CMS) and Digital Asset Management (DAM) Technologies that enable scalable, accessible and personalized experiences.
Owns governance, optimization, roadmap and user enablement for CMS and DAM platforms across enterprise digital channels.
Develops DAM standards, metadata structures, tagging strategies and digital asset lifecycle governance processes.
Combines traditional SEO expertise with Gen AI techniques to optimize technical SEO and metadata strategies to improve search engine interpretation.
Develops audience segmentation and engagement insights to inform digital content and customer experience initiatives.
Acts as the subject matter expert across our digital content platforms, including the DAM and CMS, training and mentoring others on full capabilities.
Identifies digital trends, tools, and innovations to continuously improve digital performance, efficiency and team knowledge.
Partners closely with analytics to develop clear digital KPIs and benchmarks; monitor website performance and generate data-driven user experience recommendations.
Develops and maintains digital experience standards and governance frameworks, ensuring alignment with brand tone, messaging, and digital experience best practices.
Performs other related duties as assigned.