Sr. Digital Designer, Carter’s

Carters Inc.•Atlanta, GA

2d•Hybrid

About The Position

Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, SkipHop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's. This role reports to the Carter’s Brand Art Director and is based in our Buckhead office on site 4 days/week. In close partnership with the Art Director, this role drives the design and execution of digital creative for Carter’s highest priority brand and product stories. You will translate these into compelling, cohesive, and dynamic digital experiences across all consumer touchpoints.

Requirements

Strong digital design portfolio demonstrating brand storytelling across multiple channels, including motion/video work.
Organized, self-motivated, and detail-oriented with the ability to independently manage projects from concept through production.
Demonstrated technical fluency in digital design—comfortable working within design systems, preparing files for development, and understanding platform constraints and capabilities.
Proven ability to manage multiple priorities, work within constraints, meet deadlines, and continuously improve process and output quality.
Clear communicator with strong presentation skills and the ability to take and apply creative direction effectively.
Collaborative, hands-on, and solution-oriented approach to problem solving.
Proficiency in motion design and video editing tools (e.g., After Effects, Premiere, Figma motion or similar).
Advanced proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Nice To Haves

4-year bachelor degree in Graphic Design preferred
5+ years experience in Graphic Design
Experience designing for eCommerce and performance marketing channels
Familiarity with prototyping tools, basic interaction design, or front-end considerations (HTML/CSS) a plus

Responsibilities

Lead concept and design for major brand marketing stories across site, email, app, push, SMS, paid media, and emerging digital channels
Translate campaign direction into cohesive, high-impact digital experiences that balance brand expression with performance goals
Design and produce motion-driven content, including animated and video assets across digital channels
Support the end-to-end design process—from concept through production—ensuring assets are accurate, scalable, and optimized for all formats
Collaborate with cross-functional partners (marketing, channel teams, UX, etc.) to ensure work is customer-centered, intuitive, and aligned to strategy
Ensure consistency and excellence across all digital touchpoints, maintaining and evolving Carter’s digital visual standards
Contribute to and evolve digital design systems, templates and guidelines to support scalable storytelling
Partner with Brand Art Director on photography and video capture to support digital-first content needs
Stay current on design trends, motion techniques, tools, and emerging technologies to continuously elevate creative output
Develop concepts and design into paid media assets for seasonal campaigns and brand-led initiatives, with a focus on video and motion.
Work closely with marketing and paid media partners to align on KPIs and stay up-to-date with platform-specific design guidelines and trends to adapt designs and maximize campaign performance.
Develop and execute creative A/B tests to continually optimize design performance.
Edit seasonal videos to develop innovative creative unique to social platforms.