Sr. Digital Business Partner
About The Position
Kimberly-Clark North America is seeking a smart, entrepreneurial-minded, marketing + analytics leader to join its Omnichannel Marketing organization. Omnichannel Marketing, a part of the broader Digital Commerce organization, is a “hybrid” team of customer-specific marketers + digitally focused business partners driving a true KCNA Omnichannel approach which enables “one KCNA voice” physical to digital approach. This role is a great fit for an ambitious candidate who is eager to help drive an omnichannel business within a fast-paced, high-growth, dynamic environment. The Senior Digital Business Partner, Grocery will play a critical role in accelerating KCNA’s digital engagement with shoppers, delivering results (e.g., market share, net sales growth, conversion, etc.) at Strategic Grocers via digital activation, and driving digital thought leadership. Within this role, the individual will work closely with KCNA Field Sales + Shopper Brand Managers to identify opportunities for growth, provide insights + analytics leading to actionable digital + omnichannel optimization recommendations around digital shelf, digital merchandising, search, etc., and, ultimately, execution. A successful Sr. DBP must be able to build relationships internally and with our key customers + agencies, externally, as well as work in close partnership with the Digital Commerce Operations Center of Excellence, Advanced Marketing Capabilities CoE, Brand Teams, and HQ Sales to help customer teams deliver continued Digital Commerce growth.
Requirements
- Bachelor’s Degree
- 3+ years experience in Digital Commerce, Digital Marketing, and/or Omnichannel within relevant areas such as CPG, Retail, or Management Consulting
- Direct experience working in a highly matrixed, global company and capability to influence stakeholders at all levels
- High threshold for working and thriving in an ambiguous, fast-paced environment, e.g., ability to pivot quickly, figuring it out and adapting as you go
- Strong analytical skills leveraging data to drive decision-making
- Demonstrated ability to lead + manage multiple projects – prioritization and planning
- Excellent communication skills (both verbal and written)
Nice To Haves
- Experience working with Omnichannel retailer(s)
- Proven track record of taking ownership and delivering results
- Ability to think both strategically and tactically with excellent attention to detail
- Written + Verbal Communication – Excellent communication + presentation skills capable of catering complex messages appropriately for a given audience
- Analytical + Quantitative – Strong analytical + quantitative skills and the ability to independently generate strategic marketing insights to identify opportunities, develop strategies, and executable plans.
- Retail Media + Digital Commerce Knowledge – Working knowledge of Digital Commerce retail basics, traffic + conversion drivers, paid/organic search, consumer’s path-to-purchase journey, and omnichannel customer models + fulfillment methods.
- Consumer (CPG + Retail) and Digital Commerce Industry Knowledge – Knowledge of key players, dynamics + trends, key industry analyses + metrics, etc.
- Scope of Experience – Experience effectively navigating + influencing a cross-functional, matrix organization
- Agile + Versatile - High threshold for working and thriving in an ambiguous, fast-paced environment, e.g., ability to pivot quickly, figuring it out and adapting as you go
Responsibilities
- Proactively conduct diagnostic analysis of the digital shelf (KCNA, Category, and Competitive) + provide recommendations thru an omnichannel lens that will enable field sales + shopper marketing to react and adjust business plans where needed.
- Drive “One Search” (Organic + Paid) Focus with a specific responsibility to optimize organic/owned search footprint, in collaboration with Digital Commerce Operations CoE.
- Analyze key business metrics/data (e.g., Clickstream, Retailer-Specific Data, Market Data) to inform recommendations driving traffic, conversion, and customer retention.
- Provide insights around algorithmic trends + site taxonomy.
- Collaborate with field sales in implementation of KCNA Digital Commerce Strategies (e.g., Subscription, Marketplace, etc.).
- Recommend and drive test + learn within the Digital Commerce marketing space
- Deliver against all KCNA milestones tied to Annual Operating plans, Business Plan Reviews, Customer Engagement Meetings, and Key Customer Meetings.
Benefits
- Eligibility for a target bonus
- Comprehensive benefits suite
- 401(k) and Profit Sharing plan
- Flexible work model that blends remote work with intentional in-person collaboration
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What This Job Offers
Job Type
Full-time
Career Level
Senior
