Sr. Demand Generation Manager

vCluster Labs

34d • $125,000 - $145,000 • Remote

About The Position

As a Sr. Demand Generation Manager at vCluster Labs, you aren't just running campaigns, you are building the targeted account motion that turns the right platform engineers and infrastructure leaders at the right enterprises and AI Cloud providers into pipeline. There's no existing playbook. You write it. You own paid channels, account-focused programs, and the reporting that proves what's working. If you've done B2B demand gen in the technical infrastructure space and you know the difference between a broad PLG motion and a precision account campaign, this is yours to own.

Requirements

• You've owned demand gen at a B2B SaaS or infrastructure company, ideally selling to technical buyers (DevOps, platform engineering, CTOs). You know how to build a pipeline in a market where buyers hate being marketed to.
• You're fluent in the modern demand gen stack: HubSpot or Marketo, Salesforce, LinkedIn Ads, Google Ads, intent data (6sense, Bombora), and at least one ABM platform.
• You report on pipeline contribution, not just leads. You can explain CAC, LTV, and payback period in a conversation with the CEO.
• You've built programs from early-stage there's no existing playbook here, and you're energized by that, not slowed down by it.

Nice To Haves

• Experience marketing to Kubernetes, platform engineering, or cloud infrastructure personas
• Familiarity with developer-led or product-led growth motions alongside traditional demand gen
• Experience supporting a sales team that runs shorter, high-velocity deal cycles alongside complex enterprise deals
• You've worked at a company between Series A and Series C and know what it means to do more with less

Responsibilities

• Build and execute multi-touch campaigns aimed at specific platform engineering and infrastructure personas at enterprise accounts and AI Cloud providers, not broad awareness plays, but precise programs designed to get the right people into pipeline. You decide the channel mix, you build the programs, and you own the results.
• Own paid social (LinkedIn), paid search, content syndication, and digital programs day-to-day. You manage budget allocation across channels, cut what isn't working, and make the case for what should get more spend.
• Build and run the livestream and webinar motion — not just contribute to it. You own the campaign wrapper, the platform, the promotion, and the follow-through that turns registrants into pipeline.
• Work directly with sales to align on target accounts, ICP definition, and what pipeline looks like at each stage. Sales is your customer — you close the gap between a campaign touch and a qualified conversation.
• Pull content and thematic direction from PMM and DevRel to fuel your programs. Advocate for what your campaigns need — blogs, white papers, videos and make sure what gets produced lands in a channel where it does pipeline work.
• Own the metrics that matter: pipeline influence, new opportunities sourced, channel efficiency, and budget performance. You build the reporting infrastructure and you present the numbers in terms the CEO and sales leader care about.

Benefits

• Competitive compensation package, including equity.
• Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).
• Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.
• Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed