Sr. Demand Generation Manager

Expel•Herndon, VA

3d•Remote

About The Position

Numbers are nice: conversion rates, MQLs, MQA’s, open rates and more. But you know that there are people behind each number. And you care about reaching them in the right way and at the right time. That's what gets results … and drives our pipeline growth, revenue, and new customer acquisition. At Expel, we’re looking for a Senior Demand Generation Manager to lead campaign strategy for our revenue team. In this role, you’ll design, execute, and optimize high-impact integrated campaigns to create and capture demand across key personas like CISOs, CIOs, SOC leaders, and security practitioners. This isn’t just another marketing role, you’ll be a true partner to sales, helping break into target accounts, accelerate deals, and exceed pipeline goals! When you’re successful, Expel will be able to more effectively measure how marketing is growing pipeline, revenue and the number of new customers. If you're passionate about demand generation strategies, metrics and intrigued by the chance to work somewhere that gives you the resources to do it in new ways, we should talk! What Expel can do for you We're a company that believes security doesn’t have to suck, for our customers or our employees. Join a team that values transparency, experimentation, and collaboration. Surprise you with the capability of our team and our willingness to creatively support your efforts, whether that's teaching you about Expel, crafting new content, or investing in tech you need What you can do for Expel Drive Growth: Build and run creative, multi-channel campaigns that fuel predictable pipeline for sales. Own ABM: Develop and implement strategic ABM programs tailored for million-dollar deals, 1:few and 1:many included. Align With Sales: Collaborate daily with AEs, SDRs, Partner Sales, and Solution Architects. You're their go-to marketer. Measure & Optimize: Use data to analyze what’s working, pivot fast, and keep improving. Partner Across Marketing: Work hand-in-hand with Product Marketing, Digital, Content, Creative, and others to bring campaigns to life.

Requirements

7+ years in marketing with 5+ in enterprise/SaaS tech
2+ years running ABM programs
Experience in cybersecurity or tech, comfortable marketing to both execs and practitioners
Skilled in tools like Salesforce, 6sense, Marketo, and campaign performance reporting
Critical thinking - the ability to execute quickly and efficiently

Responsibilities

Build and run creative, multi-channel campaigns that fuel predictable pipeline for sales.
Develop and implement strategic ABM programs tailored for million-dollar deals, 1:few and 1:many included.
Collaborate daily with AEs, SDRs, Partner Sales, and Solution Architects.
Use data to analyze what’s working, pivot fast, and keep improving.
Work hand-in-hand with Product Marketing, Digital, Content, Creative, and others to bring campaigns to life.