Demand Generation Manager

Seated•New York, NY

9d•$115,000 - $135,000

About The Position

Seated is the first dynamic pricing platform for restaurants. We help fill empty seats while providing consumers with incredible rewards. We are quickly expanding our offerings to cities nationwide and are looking for talented and ambitious people to embark on the journey with us! Role Overview Seated is looking for a B2B Go-to-Market Manager who is obsessed with growth, automation, and building scalable marketing systems. You’ll own Full-funnel lead generation and sales acceleration for restaurant acquisition. You’ll be responsible for the entire Go To Market motion to acquire restaurants, from managing our total addressable market to automating outbound lead generation to exploring and developing new strategies to generate inbound restaurant leads. This is not a brand or comms role. This is a go-to-market and demand generation role at a company selling to small and mid-sized restaurants. You’ll be expected to roll up your sleeves, automate everything you can, and rapidly test and scale what works. Ideally, you’ve done this in a B2B context for an SMB sales org or you’re a fast-moving operator with a knack for tools like Clay, Zapier, Instantly, and Salesforce, and you're eager to learn fast and execute even faster.

Requirements

5+ years in growth marketing, B2B demand generation, or similar roles—ideally with SMB focus
Deep experience with Salesforce, our restaurant CRM
Proficient with marketing automation tools like Clay, Zapier, Instantly, etc.
A systems thinker who knows how to make marketing repeatable, trackable, and scalable
Data- and outcomes-driven: you focus on results over vanity metrics
Strong operator: You build, test, and iterate fast—without waiting on a team of designers or devs
Comfortable with outbound marketing: cold email, prospecting workflows, lead enrichment
Excellent writer with the ability to create compelling messaging and tactical sales materials

Nice To Haves

Experience working in restaurants, restaurant tech, or hospitality

Responsibilities

Own and scale the top-of-funnel marketing engine that drives qualified restaurant leads.
Own and grow our high-performing outbound email and prospecting channel.
Test and optimize new acquisition strategies across outbound, paid, partnerships, and inbound.
Identify and build partnerships, affiliates, or channel relationships that drive measurable lead volume.
Build automations across the stack (Clay, Instantly, Zapier, etc.) to enrich, segment, and outreach at scale.
Test messaging, content, and sequencing to maximize conversion.
Manage Seated’s restaurant total addressable market (TAM), ensuring our lead universe is comprehensive, accurate, and up to date.
Maintain a full database of ICP restaurants enriched with targetable marketing contact data.
Build and maintain ongoing processes to keep the TAM and lead enrichment current.
Partner with Rev Ops and Sales teams to ensure we are targeting the best-fit restaurants.
Conduct ongoing reporting and analysis on restaurant performance within our network and feed those insights back into our lead targeting and TAM expansion strategy.
Own lead engagement tracking within Salesforce, ensuring we are accurately tracking how restaurant leads are engaging with our various outbound and nurture campaigns to improve targeting.
Collaborate with sales leadership to identify opportunities to create new MQLs within our existing sales process, creating new nurture campaigns, automations. and strategies to ensure we are effectively targeting and converting restaurants that are within our nurture process.
Track marketing lead conversion performance and collaborating with Sales and Rev Ops to ensure processes and flows are optimized to convert as many MQLs as possible.
Create and maintain high-performing enablement materials—decks, 1-pagers, case studies, etc. for Sales and Account Management teams
Execute product marketing comms and educational campaigns, as needed, to our existing restaurant partner base, in collaboration with our Account Management team.