Sr Demand Generation Manager

Recast Software

13d•$100,000 - $125,000•Remote

About The Position

Recast Software is seeking a Senior Demand Generation Manager to lead the execution of integrated marketing campaigns for their Right Click Tools product line. This role involves translating the strategic vision for the product into high-impact campaigns across various channels to generate qualified pipeline, accelerate opportunities, and contribute to revenue growth and customer expansion. The position is hands-on and requires a strategic thinker who can operate independently, influence stakeholders, and execute campaigns with excellence from planning through measurement and optimization. The role reports to the Senior Manager, Marketing Endpoint Management.

Requirements

6+ years of experience in B2B marketing, with a focus on campaign or pipeline generation
Proven success planning and executing full-funnel marketing campaigns that drive measurable business outcomes
Strong understanding of email marketing, webinars, digital channels, and account-based marketing (ABM)
Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce, etc.)
Highly organized with excellent project management skills and attention to detail
Creative thinker with a collaborative mindset and a bias for action
Proven ability to influence stakeholders and drive alignment across cross-functional teams

Nice To Haves

Experience in IT, cybersecurity, or enterprise software is a plus
Experience in marketing to systems administrators, endpoint management teams, or IT professionals is a plus

Responsibilities

Own and execute multi-channel campaigns for the Right Click Tools product line—from initial planning through pipeline creation, optimization, and final reporting
Develop annual, quarterly, and campaign-specific marketing plans aligned to pipeline and revenue growth objectives
Design and execute campaigns that generate qualified leads, create pipeline, and accelerate opportunities through the funnel
Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events, with a focus on measurable business outcomes
Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect our brand and product value
Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets
Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff
Measure and optimize campaign performance using data and insights to drive continuous improvement
Measure campaign contribution to qualified leads, pipeline, opportunities, and revenue, using data and insights to continuously improve performance
Manage timelines, deliverables, and stakeholders across multiple projects simultaneously