Demand Generation Manager

Zscaler

3d•$127,400 - $182,000•Hybrid

About The Position

Zscaler is looking for a Demand Generation Manager to join their team. This role is responsible for driving revenue growth by developing and executing full-funnel, multi-channel campaigns. The goal is to generate pipeline, accelerate deals, and expand existing accounts through cross-sell and upsell motions. The Demand Generation Manager will act as a liaison between Product Marketing, Sales Development, Field Marketing, and Partner Marketing teams to ensure alignment in programs, messaging, and assets. A data-driven approach is essential, involving campaign performance reporting, dashboard creation with analytics teams, and continuous optimization based on conversion rates, pipeline contribution, and ROI.

Requirements

Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions to optimize outcomes within your functional domain
8+ years experience with demand generation marketing strategies, including paid acquisition, email marketing, content syndication and virtual events
Knowledge of B2B tech sales cycles and buyer journeys
Experience marketing to C-level and practitioners within technical functions at enterprise accounts
Proficient at evaluating campaign performance metrics to inform strategy and tactics

Nice To Haves

Demonstrate a proven ability to leverage AI technologies and workflows to drive measurable operational efficiency
Creative and eager to test new tactics to uncover growth opportunities
Effective at driving stakeholder alignment on complex initiatives in fast-paced environments
Proven track record building pipeline at both startup and enterprise levels, with proficiency in modern MarTech tools (e.g., SFDC, Marketo, Tableau, Google Suite)

Responsibilities

Developing, implementing, and optimizing full funnel, multi-touch campaigns across multiple channels (e.g., email, social media, paid ads, webinars, etc.) to generate and accelerate pipeline, drive cross sell/upsell opportunities, and increase brand awareness
Designing programs to nurture leads through the sales funnel, ensuring alignment with Product Marketing Managers and Sales Development teams for effective lead follow-up
Partnering with content and product teams to deliver resources like whitepapers, case studies, videos, and eBooks that align to funnel stage and target audiences to support demand generation efforts
Monitoring campaign success metrics (e.g., conversion rates, pipeline growth, ROI) and recommending tactics to optimize results
Collaborating with analytics teams to build dashboards and reporting tools that track success against KPI