Sr. Customer Insights Analytics Specialist

Ethan Allen•Danbury, CT

About The Position

In partnership with the VP of Digital Engagement, the Sr. Customer Insights Analytics Specialist develops and maintains reporting, analytics, and customer insights capabilities supporting enterprise customer engagement, marketing, retail, and digital initiatives. The role serves as the primary business resource for understanding customer and transactional data sources, validating data integration into Salesforce Data Cloud, ensuring data integrity, and turning unified customer data into dashboards, reports, and actionable business insights. The position partners with Marketing, Retail Operations, IT, E-commerce, and Executive Leadership to support data-driven decision-making and enhance Ethan Allen’s combination of personal service and technology. The specialist builds reporting and analytical capabilities across customer engagement, marketing performance, retail activity, and business outcomes. The role also supports executive reporting, provides guidance to business users, and helps improve data quality, reporting efficiency, and future customer intelligence and predictive analytics initiatives.

Requirements

Bachelor’s degree in Business Analytics, Information Systems, Data Analytics, Marketing, Statistics, or a related field.
Minimum three years of experience in business intelligence, customer analytics, marketing analytics, or data analysis.
Advanced proficiency in Tableau and Microsoft Excel.
Experience building dashboards, scorecards, and executive reporting.
Strong SQL skills and experience working with relational data structures.
Experience validating and reconciling data from multiple source systems.
Strong analytical, problem-solving, and investigative skills.
Ability to communicate complex findings to non-technical audiences.

Nice To Haves

Salesforce Data Cloud experience.
Salesforce CRM and Marketing Cloud knowledge.
Retail, e-commerce, or customer engagement analytics experience.
Experience with customer segmentation and campaign measurement.
Knowledge of customer journey analytics and attribution models.

Responsibilities

Develop and maintain dashboards, scorecards, and recurring reports using Tableau, Excel, and other business intelligence tools.
Create executive, departmental, and operational reporting on customer engagement, marketing performance, retail activity, and business outcomes.
Become a subject matter expert in Salesforce Data Cloud and the customer data ecosystem.
Understand and document how customer, transactional, marketing, and digital engagement data originates across enterprise systems.
Validate and monitor data feeds entering Data Cloud for completeness, accuracy, and consistency.
Investigate, identify, and resolve data discrepancies, anomalies, and reporting issues.
Partner with IT and business stakeholders to address data integration and quality concerns.
Define and maintain reporting standards, KPI definitions, and business metrics.
Analyze customer behavior, segmentation, retention, purchase patterns, and engagement trends.
Develop reporting frameworks to measure clienteling, digital engagement, marketing campaigns, and customer outreach initiatives.
Translate complex data into clear business insights and recommendations.
Prepare reporting packages and analytical summaries for executive leadership.
Identify opportunities to improve data quality, reporting efficiency, and analytical capabilities.
Assist with developing future predictive analytics and customer intelligence initiatives.
Provide business users with training and guidance on reporting tools and dashboard utilization.