Sr. CRM Analyst (Strategy & Performance)

Hertz•Atlanta, GA

About The Position

The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels. This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.

Requirements

Bachelor’s degree in marketing, business, or related field required
Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
Strong analytical skills with the ability to turn performance data into clear recommendations
Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners

Nice To Haves

Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred

Responsibilities

Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process