Sr. Creative Strategist, Growth Marketing
About The Position
Vagaro is seeking a Sr. Creative Strategist to own creative strategy and experimentation across their growth marketing channels. This is a high-impact, cross-functional role that sits at the intersection of performance data, creative direction, and conversion strategy. The role involves analyzing data, creating sharp creative briefs and hypotheses, and building a testing infrastructure to improve performance over time. It also includes a CRO lens for landing page experience, ensuring strategy from ad impression to conversion is intentional and informed by traffic sources. This role partners closely with paid channel leads and the creative team to enhance the quality and effectiveness of marketing efforts. The position is based onsite in Pleasanton, CA, Monday through Friday.
Requirements
- 5+ years of experience in creative strategy for performance or growth marketing, with hands-on experience across paid social and/or paid search.
- Proven ability to develop creative briefs and testing frameworks that drive measurable improvements in paid campaign performance.
- Strong data fluency — comfortable pulling from creative analytics tools and translating performance signals into strategic direction.
- Deep familiarity with platform-specific creative best practices across Meta, TikTok, YouTube, and/or Google.
- Working knowledge of CRO principles and landing page strategy.
- Excellent communicator who can present findings and recommendations clearly to creative teams and non-marketing stakeholders alike.
- A bias for systems and structure — ability to build processes that make the team smarter over time.
- Comfortable operating in a cross-functional environment where influence without direct authority is the norm.
Nice To Haves
- Experience in SaaS, marketplace, or B2B2C environments is a plus.
Responsibilities
- Develop insight-driven creative briefs that give the creative team clear direction on concept, message, format, audience, and channel.
- Own the creative strategy across paid channels (Meta, TikTok, YouTube, Google, etc.), ensuring every asset has a clear rationale tied to performance goals.
- Partner closely with paid search and paid social channel leads to understand performance gaps and translate them into testable creative hypotheses.
- Synthesize competitive creative trends, platform-specific best practices, and audience signals to continuously sharpen the creative approach.
- Serve as the connective tissue between performance data and creative execution.
- Partner with paid channel leads to build and maintain a structured creative testing roadmap — prioritizing hypotheses, defining success metrics, and translating results into learnings.
- Design experiments across ad creative variables (copy, hook, format, visual, CTA) with clear A/B or multivariate structures.
- Own the creative learnings repository — documenting what works, what doesn’t, and why.
- Collaborate with channel managers to ensure tests are set up cleanly, measured correctly, and applied consistently across campaigns.
- Develop LP testing recommendations based on traffic source, audience intent, and funnel stage.
- Identify message-match gaps between ad creative and landing page experience, and surface prioritized CRO opportunities.
- Apply CRO principles to the full journey from ad click to conversion.
- Act as a strategic partner to paid channel managers and the creative team — aligning on priorities, sharing learnings, and moving work forward efficiently.
- Present creative strategies, test results, and recommendations clearly to marketing leadership and cross-functional stakeholders.
- Contribute to a culture of experimentation and continuous improvement across growth marketing.
Benefits
- Competitive salary
- Performance-based bonuses (up to 10%)
- 15 accrued days of PTO
- 10 company holidays annually
- Comprehensive healthcare plans
- Dental plans
- Vision plans
- Discounts on attractions, theme parks, shows, sports events, movies, hotels through TicketsAtWork
- $30/month reimbursement for any Vagaro service
- $50 monthly stipend for onsite microkitchen
- Complimentary DoorDash DashPass subscription
- College Assistance Reimbursement
- Access to EAP & Work/Life Programs
- LinkedIn Learning account
- 401k program with 4% matching
- Optional life/supplemental insurance
- Access to on-site gym
- Flavored water dispenser
- Basketball court
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
