Sr. Creative Director, Content Pod

ADP•Roseland, NJ

2d•Hybrid

About The Position

ADP is seeking a Sr. Creative Director, Content Pod to lead creative excellence, narrative consistency, and content standards for a new centralized, video-centric unified content engine that drives deep engagement and business results. This leader will ensure ADP’s content is not only produced at greater speed and scale, but also shows up with a clear point of view, strong storytelling, visual consistency, and unmistakable brand quality. The Creative Director will guide the creative expression of ADP’s brand across video, social, performance content, executive storytelling, campaign extensions, and content franchises. Success in this role means building a creative system that raises the quality of the work while enabling the organization to move faster.

Requirements

12+ years of experience in creative direction, content marketing, brand storytelling, social creative, video, advertising, or digital content.
Proven experience leading creative for large brands, agencies, content studios, or social-first teams.
Strong portfolio demonstrating video-first storytelling, campaign creative, social content, and brand systems.
Strong understanding of narrative, visual identity, social platforms, performance creative, and content formats.
Experience leading creatives and influencing cross-functional stakeholders.
Ability to balance creative excellence with speed, scale, and business impact.
Strong communication, presentation, and feedback skills.

Nice To Haves

Experience in B2B, enterprise technology, SaaS, HCM, payroll, HR technology, financial services, or professional services.
Experience building or leading an internal content studio or creative pod.
Experience with performance video, paid social, executive content, and campaign extensions.
Familiarity with AI-enabled creative tools and scalable content workflows.

Responsibilities

Define the creative vision for ADP’s video-centric content engine.
Ensure content reflects ADP’s brand voice, narrative priorities, and visual identity.
Translate brand and business strategy into compelling creative direction.
Maintain consistency across campaigns, social channels, executive content, product stories, and performance video.
Establish creative standards for video, motion, graphics, copy, thumbnails, templates, and social formats.
Review and guide creative work from concept through final delivery.
Ensure content is modern, platform-native, emotionally resonant, and commercially relevant.
Balance brand craft with the speed required in a high-volume content environment.
Partner with Content Strategists, Producers, Developers, Editors, Designers, and Social teams to shape ideas into high-performing, emotive content that defies typical B2B narratives.
Provide creative feedback that improves work without slowing delivery.
Build repeatable creative frameworks, franchises, and templates.
Partner with Brand, Product Marketing, Communications, Demand Generation, and Sales to ensure content supports enterprise priorities.
Use analytics, audience insights, and content performance data to sharpen future creative.
Identify which formats, narratives, hooks, and visual systems are working.
Partner with Growth and Media teams to adapt creative for performance video and paid social.
Continuously evolve the creative system based on what audiences engage with.