Sr. Copywriter

Zeta Global

About The Position

Zeta Global is seeking a Mid-to-Senior Level Marketing Copywriter to join their Creative Marketing team. This role involves crafting compelling marketing copy for B2B communications, including brand campaigns, emails, ads, social media content, website copy, and more. The copywriter will collaborate with designers, strategists, and marketing leaders to create persuasive, on-brand messaging that drives growth and enhances brand awareness. The position reports to the Associate Creative Director with access to the Executive Creative Director.

Requirements

3-6 years of experience in traditional advertising/marketing copywriting.
Experience within SaaS, B2B tech, or martech industries is helpful.
A traditional Ad Copywriter with Agency Experience is helpful.
Strong advertising portfolio showcasing a range of marketing copy, from short-form ads to long-form thought leadership.
Ability to distill technical concepts into interesting, audience-friendly copy.
Unparalleled attention to detail, other-worldly creativity, and a self-starter mentality.

Nice To Haves

Experience with SEO, CRO, and performance marketing tactics.

Responsibilities

Write clear, compelling, and conversion-focused copy for digital marketing campaigns, sales collateral, and ad creatives.
Ask the right questions to ensure assignments are on-point with appropriate objectives that serve the aspirations of the company.
Ideate on everything from Event Themes to Brand Campaigns.
Translate complex martech concepts into digestible, engaging messaging that resonates with target audiences.
Partner with Designers, Growth Marketers, and Brand Strategists to develop cohesive campaigns.
Optimize copy for performance, leveraging A/B testing and analytics to refine messaging strategies.
Contribute to brand voice development, ensuring consistency across all touchpoints.
Stay ahead of industry trends and competitor messaging to keep content fresh and impactful.