Sr. Copywriter

Inno Supps•Las Vegas, NV

About The Position

We are one of the fastest growing DTC Health and Wellness brands and are looking for the most advanced landing page and ad copywriters in the world! This role involves writing high-converting landing pages, advertorials, VSLs, and ad copy across Meta, TikTok, and funnels. The ideal candidate will turn product benefits into clear, compelling, emotionally driven messaging that sells, and collaborate with creative, design, and performance teams to build full-funnel campaigns. This is a fast-paced, test-heavy environment where speed matters, and success is measured by the ability to lower Customer Acquisition Cost (CAC) and increase conversion rates, consistently generating winning angles and scalable funnels. The company offers a high spend, high velocity environment with real ownership over revenue-driving initiatives, on a team built around testing, speed, and performance.

Requirements

Proven experience in direct response / DTC copywriting (this is non-negotiable)
Deep understanding of customer psychology, hooks, and conversion principles
Ability to write across formats: ads → landing pages → upsells → emails
Comfortable in a fast-paced, test-heavy environment where speed matters
Someone who cares about performance, not just creativity

Responsibilities

Write high-converting landing pages, advertorials, VSLs, and ad copy across Meta, TikTok, and funnels
Turn product benefits into clear, compelling, emotionally driven messaging that sells
Collaborate with creative, design, and performance teams to build full-funnel campaigns
Iterate fast-optimize hooks, angles, and offers based on real performance data
Study competitors and winning funnels to develop new, differentiated angles