Sr. Copywriter

SAMY

3d•Hybrid

About The Position

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns. Mission Lead social-first copy strategy for U.S. skincare and beauty brands by creating culture-driven ideas and campaigns that spark conversation, building strategic content calendars, and delivering best-in-class bilingual (English/Spanish) copy that stays ahead of trends and drives impact across social platforms.

Requirements

5+ years of copywriting experience in creative/digital agencies.
Social-first copy expertise (TikTok, Instagram Reels, YouTube Shorts), with strong platform-native writing.
Deep knowledge of digital platforms and best practices (formats, hooks, engagement drivers, community language).
Experience working with beauty/skincare accounts, understanding category trends and consumer behavior.
Trend and culture fluency, especially around what’s moving culture in the U.S.
Bilingual proficiency (English & Spanish) with excellent grammar, tone adaptation, and cultural nuance.
Ability to conceptualize campaigns and translate strategy into high-impact content ideas.
Strong skills to build strategic content calendars and maintain consistency across brands and platforms.

Nice To Haves

Kind and direct communication style.
Collaborative approach without silos or egos.
Ability to give constructive feedback.
Pride in work with attention to detail and commitment to excellence.
Ownership of work, showing initiative, responsibility, and delivering real results.
Thrives with people who are kind, collaborative, driven by excellence, and committed to making an impact.

Responsibilities

Develop social-first ideas and concepts that spark conversation and drive engagement.
Conceptualize culture-driven campaigns aligned with brand goals and what’s shaping U.S. culture.
Build and manage strategic content calendars, defining pillars, formats, hooks, and platform-specific messaging.
Write and adapt bilingual copy (English/Spanish) across social platforms, ensuring brand voice consistency and clarity.
Track trends and platform behavior (TikTok, Reels, Shorts, etc.) to propose timely, relevant content.