Sr. Copywriter

M J Brunner Inc•Atlanta, GA

21d•Hybrid

About The Position

We're building the 2026 creative engine at Brunner—and we need a Senior Copywriter who wants in. You've got 5+ years of agency mileage, big-brand experience, and a book that proves you know the difference between “content” and culture. You think in platforms, not posts. You're socially fluent, AI-native, and culturally wired—you understand how culture actually moves, who's driving it, and how to make work that earns a place in it. You're hungry. You hate coasting. You see constraints as invitations to do something smarter. If this scares you a little and excites you a lot, you're exactly where you belong.

Requirements

5+ years of agency experience as a Copywriter / Senior Copywriter on integrated campaigns.
A portfolio that proves you think in platforms, not one-offs—with big-brand experience to back it.
Social & creator fluency: Deep comfort with TikTok, Instagram, YouTube, X, and emerging platforms. You craft ideas that feel creator-native, not brand-adapted.
AI-native workflow: Regular, opinionated use of AI in your process. You know how it should—and shouldn’t—be used in creative.
Prompt craft: You write prompts the way you write headlines—with intention and specificity. Fluent across LLMs (ChatGPT, Claude, Gemini), generative image models (Midjourney, Firefly, DALL-E), and emerging video gen tools. You use prompting to concept, visualize, and direct—not just generate.
Conceptual horsepower: Insight ? platform ? execution. Tight, modern, surprising. You write ideas that make people say, “Damn, that’s good.”
Cultural fluency: You understand how culture moves—across communities, subcultures, and lived experiences. You don’t just represent people; you know how to speak with them. Lived experience is a leg up.
Production savvy: You know what it takes to make great work across video, social, OOH, and digital. On-set and post experience required; editing or directing experience is a must.
Leadership & collaboration: Experience guiding junior creatives and partnering across disciplines.
Presentation chops: Comfortable in the room or on Zoom, selling bold ideas and handling feedback with zero ego.

Responsibilities

Create Work That Gets Talked About: Concept and write social-first, culture-tuned ideas that can live everywhere: TikTok, Reels, Shorts, YouTube, OOH, digital, broadcast, experiential, .com. Build platform-native concepts born on the channel—not resized for it. Turn briefs, insights, and data into sharp creative platforms that drive both buzz and business. Ground ideas in real cultural insight. Know who's setting the pace, who the audience is, and why it matters to them—not just what they look like.
Work AI-Native, Not AI-Curious: Write intelligent prompts across LLMs, generative image, and video models—not just to produce output, but to direct, refine, and push toward a creative vision. Prompting is craft. Use AI as a core part of your daily workflow: concepting, versioning, testing, polishing. Help push AI workflows forward across the department—better prompts, smarter processes, higher craft. Treat AI as the turbo, not the driver. Your taste and instincts still lead.
Move at Newsroom Speed: Jump on briefs, trends, and cultural moments with ideas that feel right now, not six weeks ago. Take work from “here's the brief” to “check this out” faster than most teams schedule a kickoff. Handle multiple projects at once without dropping the craft.
Lead, Mentor & Collab: Sit in the middle of no-silo collaboration: Creative Directors, Copywriters, Art Directors, Social Creators, Experience Designer, Visual Designers, Video, Account, Media, Data/Performance, Web. Give junior creatives direction and feedback that makes the work better—not just different. Sell ideas internally and to clients with tight storytelling. If you can't explain it in one clean sentence, it's not ready.
Own The Work from Idea to Drop: Shape the brief alongside strategy—don't just respond to it. Write everything: campaign platforms, manifestos, scripts, social copy, UX copy, content series. Be hands-on through production and post—from casting and shoot days to edits and final polish.
Build Your Book & Brunner's Reputation: Raise your hand for pitches and new business. Bring ideas that win rooms. Push for work that gives clients FOMO if they don't buy it—and that your peers save, your friends share, and your family brags about.