Sr. Copywriter
Westcliff University•Irvine, CA
•$80,000 - $90,000
About The Position
The Senior Copywriter at Westcliff University is a strategic storyteller and brand steward who leads the development of high-impact content across all marketing channels. This role goes beyond execution to shape messaging frameworks, elevate the university’s voice, and drive cohesive, insight-driven storytelling that supports enrollment, brand growth, and thought leadership. The Senior Copywriter partners closely with leadership and cross-functional teams to translate complex academic and institutional narratives into compelling, audience-focused content.
Requirements
- Bachelor’s degree in Communications, English, Journalism, Marketing, or related field
- 5–8+ years of professional copywriting or content strategy experience
- Strong portfolio demonstrating campaign work, storytelling, and strategic thinking
- Deep understanding of SEO, digital content strategy, and audience engagement
- Experience mentoring writers or leading content initiatives
- Exceptional writing, editing, and conceptual skills
Nice To Haves
- Experience in higher education or a mission-driven organization preferred
Responsibilities
- Lead content strategy and messaging development across campaigns, ensuring alignment with institutional goals
- Write and oversee high-visibility content, including website copy, campaign messaging, email journeys, video scripts, speeches, and long-form editorial pieces
- Translate complex academic, institutional, and strategic concepts into clear, engaging narratives
- Own and evolve Westcliff’s brand voice, tone, and messaging guidelines across all platforms
- Mentor and provide editorial direction to copywriters and content contributors
- Partner with marketing, admissions, PR, and academic leadership to develop integrated storytelling strategies
- Guide SEO-informed content strategy, ensuring optimization without compromising quality or voice
- Analyze content performance and apply insights to continuously improve messaging effectiveness
- Contribute to campaign ideation, brand positioning, and thought leadership initiatives
- Ensure consistency, quality, and compliance across all published content
Benefits
- outstanding benefits
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Senior
