Sr Coordinator - Marketing

Frontier Airlines • Denver, CO

3d • $58,394 - $77,508 • Hybrid

About The Position

The Sr. Marketing Coordinator is responsible for driving growth through innovative marketing campaigns and partnerships. You'll play a key role in developing and executing paid media, engagement, and/or other content strategies. This role is also responsible for supporting branding and advertising plans for the company. Day-to-day, this may include campaign kickoff and coordination; trafficking of creative assets; and creation of strategic marketing proposals. This will report to the Sr. Manager, Growth Marketing, and also support the Manager, Engagement Marketing and the Manager, Social Media & Partnerships as applicable depending on project prioritization and bandwidth. This role will also help track results and offer recommendations and insights for optimization to subsequent campaigns.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field required
• 3-5+ years’ experience working in digital marketing, with strong knowledge of best practices, in strategic partnerships, events, paid media, and other channels.
• Experience working with an enterprise CMS
• 2-3 years’ experience with digital media platforms including META, TikTok, LinkedIn, Pinterest, Google Ads, and DoubleClick.
• Proven success in a fast-paced environment with precise attention to detail
• Proficient in Microsoft Office (Especially Microsoft Excel and PowerPoint) or Google equivalents
• Proficient in GA4
• Comfortable with web content management systems
• Proficient presentation and oral communication skills
• Proficient writing and copy-editing skills

Nice To Haves

• Intermediate in HTML, CSS, and front-end formatting script languages
• Intermediate in Freemarker and/or other Java-based languages
• Intermediate relational database management and audience building
• Basic knowledge of SEO and Google Analytics
• Familiar with Trello, Jira, or other Agile planning and task/ticket tracking platforms and processes
• Comfortable receiving feedback and quickly change course based on business needs
• Team player who can work collaboratively with other departments, partners and marketers
• Must have excellent communication and interpersonal skills
• Must be self-motivated, self-starter, have a sense of urgency and extremely well-organized
• Ability to work with minimum supervision in a collaborative team environment
• Microsoft office product skills including Excel and PowerPoint
• Ability to meet deadlines while working in a fast-paced, changing environment
• Must exercise sound business judgment and handle confidential information with sensitivity
• Must be a team player with ability to work on several projects at a time

Responsibilities

• Support the Sr. Manager, Growth Marketing on top priorities, focused on paid media, cross-channel promotions, and campaigns
• Design multi-channel marketing campaigns tailored for different channels depending on objectives
• Craft comprehensive campaign kickoff plans, outlining KPIs, budget allocation, channel mix, and success metrics.
• Coordinate seamless campaign execution, ensuring on-time asset delivery and cross-channel consistency.
• Cultivate strategic partnerships, developing sponsorships and co-op marketing programs that include budget allocation, co-branded creative development, and performance analysis tied to regional acquisition KPIs
• Leverage marketing automation tools to streamline workflows and reporting.
• Utilize event data to measure campaign effectiveness and identify opportunities for future regional events.
• Actively scout and evaluate marketing opportunities across various channels like local media and sponsorship to grow regional database and drive high-converting traffic.
• Collaborate with internal teams to develop targeted landing pages and nurture campaigns to convert captured leads
• Track campaign results, analyze data, and provide actionable recommendations for optimization to ensure continuous improvement in regional acquisition efforts.
• Provide national and evergreen marketing campaign support as needed
• Other duties as assigned

Benefits

• Flight benefits for you and your family to fly on Frontier Airlines.
• Buddy passes for your friends so they can experience what makes us so great.
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages.
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors.
• Enjoy a ‘Dress for your Day’ business casual environment.
• Flexible work schedules that support work/life balance.
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
• The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level