Sr. Content Specialist

Old Dominion Freight Line • Thomasville, NC

5d

About The Position

Old Dominion is seeking a Sr. Content Specialist to implement the odfl.com website content strategy. This role is responsible for ensuring content is clear, engaging, and helpful for website visitors to learn about and transact business with Old Dominion. The primary responsibility will be crafting and optimizing compelling web content that drives brand awareness, enhances the user experience, and achieves conversion goals. Leveraging expertise in SEO, GEO, UX writing, and web analytics, you will transform strategic initiatives into impactful digital narratives. This role is critical for ensuring our online presence is discoverable and provides an intuitive and informative experience for our audience, which directly supports organizational growth.

Requirements

• Bachelor’s degree in Marketing, Communications, PR, Information Design, or related field.
• 4+ years of content writing experience
• Strong writing and editing skills with a demonstrated ability to create clear, accurate, user-friendly digital content
• Experience working with CMS platforms (Adobe AEM, WordPress, Sitecore, Drupal)
• Experience with SEO tools (BrightEdge, SEMrush, Moz, Ahrefs) and analytics platforms (Adobe, Google Analytics 4, Google Search Console)
• Exceptional attention to detail, organization, and commitment to content accuracy
• Be a self starter with a demonstrated ability to thrive in a fast-paced, multi-stakeholder environment, managing multiple projects simultaneously
• Excellent interpersonal, verbal, and written communication skills, with a demonstrated capability to work as part of interdisciplinary teams and build effective working relationships

Responsibilities

• Ensure clear and concise communication about the OD brand and LTL freight industry, and provide insights to customers through the odfl.com website and landing pages
• Translate strategic themes into content plans that span formats like infographics, guides, and website conversion campaigns
• Identify opportunities to gather content from internal and external subject matter experts; develop and execute content/story ideas to support discoverability and the educational needs of customers
• Write both short- and long-form pieces for OD website and landing pages, and campaigns for the purposes of elevating our brand, improving the user experience, and maximizing ROI
• Supports colleagues with proofreading and authoring content for various channels
• AI-enabled content execution; Use AI tools to support content creation, personalization, and reuse
• Maintain content calendars and asset inventories
• Plan and manage content publishing using Adobe Experience Manager and Knak
• Collaborate with cross-functional internal stakeholders to ensure the accuracy, timeliness, and quality of content, and ensure digital initiatives align with broader business objectives
• Ensure consistent adherence to brand standards across all digital content
• Optimize website performance for SEO, GEO and AIO accessibility while maintaining a superior user experience.
• Work with partners and platforms to implement approved directives
• Recommend technical SEO and structured data improvements to boost discoverability and rankings
• Monitor, analyze and report on channel traffic, engagement, and conversion metrics with tools such as Google Search Console, Adobe Analytics, and BrightEdge

Benefits

• Great Health Benefits including a Zero premium medical plan for employee only coverage
• Vision & Dental
• Short Term & Long Term Disability
• Flex Spending Accounts
• 401k Retirement plan with company match and additional company annual discretionary match opportunity
• Life Insurance
• Wellness Program
• Tuition Reimbursement for Drivers and Technicians
• Training and growth opportunities to build a career
• Ability to advance through our promote from within philosophy
• National Career Opportunities Available at our 260+ service centers

What This Job Offers

• Job Type: Full-time
• Career Level: Senior