Sr. Content Specialist

Old Dominion Freight Line•Thomasville, NC

About The Position

Old Dominion is seeking a Sr. Content Specialist to implement the odfl.com website content strategy. This role is responsible for ensuring content is clear, engaging, and helpful for website visitors, driving brand awareness, enhancing user experience, and achieving conversion goals. The specialist will leverage expertise in SEO, GEO, UX writing, and web analytics to transform strategic initiatives into impactful digital narratives, supporting organizational growth by ensuring a discoverable and intuitive online presence.

Requirements

Bachelor’s degree in Marketing, Communications, PR, Information Design, or related field.
4+ years of content writing experience
Strong writing and editing skills with a demonstrated ability to create clear, accurate, user-friendly digital content
Experience working with CMS platforms (Adobe AEM, WordPress, Sitecore, Drupal)
Experience with SEO tools (BrightEdge, SEMrush, Moz, Ahrefs) and analytics platforms (Adobe, Google Analytics 4, Google Search Console)
Exceptional attention to detail, organization, and commitment to content accuracy
Be a self starter with a demonstrated ability to thrive in a fast-paced, multi-stakeholder environment, managing multiple projects simultaneously
Excellent interpersonal, verbal, and written communication skills, with a demonstrated capability to work as part of interdisciplinary teams and build effective working relationships

Responsibilities

Ensure clear and concise communication about the OD brand and LTL freight industry, and provide insights to customers through the odfl.com website and landing pages
Translate strategic themes into content plans that span formats like infographics, guides, and website conversion campaigns
Identify opportunities to gather content from internal and external subject matter experts; develop and execute content/story ideas to support discoverability and the educational needs of customers
Write both short- and long-form pieces for OD website and landing pages, and campaigns for the purposes of elevating our brand, improving the user experience, and maximizing ROI
Supports colleagues with proofreading and authoring content for various channels
AI-enabled content execution; Use AI tools to support content creation, personalization, and reuse
Maintain content calendars and asset inventories
Plan and manage content publishing using Adobe Experience Manager and Knak
Collaborate with cross-functional internal stakeholders to ensure the accuracy, timeliness, and quality of content, and ensure digital initiatives align with broader business objectives
Ensure consistent adherence to brand standards across all digital content
Optimize website performance for SEO, GEO and AIO accessibility while maintaining a superior user experience.
Work with partners and platforms to implement approved directives
Recommend technical SEO and structured data improvements to boost discoverability and rankings
Monitor, analyze and report on channel traffic, engagement, and conversion metrics with tools such as Google Search Console, Adobe Analytics, and BrightEdge

Benefits

Zero premium medical plan for employee only coverage
Vision & Dental
Short Term & Long Term Disability
Flex Spending Accounts
401k Retirement plan with company match and additional company annual discretionary match opportunity
Life Insurance
Wellness Program
Tuition Reimbursement for Drivers and Technicians
Training and growth opportunities to build a career
Ability to advance through our promote from within philosophy
National Career Opportunities Available at our 260+ service centers