Sr. Content Marketing Specialist (Copywriter)

J.B. Hunt•Lowell, AR

About The Position

Under general supervision, this position supports marketing initiatives through copy development and strategy. This position is responsible for creating and producing marketing content intended for both internal and external audiences. This position will assist in the development of marketing communications strategies that support corporate and business unit short- and long-term objectives. This position is responsible for producing written content for websites, email and other marketing and sales collateral.

Requirements

Associate's degree with English, Journalism, Communications, Advertising, Public Relations, Business or related field with at least 3 years of professional experience in copywriting or content writing role at an agency or in-house marketing department and a strong portfolio
Writing and editing skills including experience in market research, copywriting or content management
Ability to work from a content calendar and meet deadlines
Ability to work in a team environment and collaborate on strategy
Knowledge of various styles of writing (AP, APA, MLA, Web, etc)
Have impeccable attention to detail and quality of communication materials developed
Understand social media basic best practices, which content and approaches work on each and why including a basic knowledge of SEO, Google Analytics and email analytics.
This position is not eligible for employment-based sponsorship.

Nice To Haves

Bachelor's degree in English, Journalism, Communications, Advertising or Public Relations preferred.

Responsibilities

Follow content-marketing strategy to create, maintain and publish content on a variety of platforms; comply to content launch calendar
Research industry trends; collect and compile articles and information from internal and external resources for the company’s use
Research facts to ensure accuracy and eliminate errors and misstatements
Review all marketing materials to correct errors in grammar, spelling, usage, facts and style
Develop sales content for presentations, RFP templates and trade show events
Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral
Work in a team environment and collaborating on content ideas and goals
Develop creative concepts for marketing initiatives that drive traffic, engagement, and leads
Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings
Measure and optimize content on a regular and ongoing basis
Conduct research and interviews for writing assignments
Generate content for email, blogs, social media, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs
Works closely with marketing group to create, write, and develop marketing materials and deliverables across all media channels (e.g. print, web and broadcast)
Evaluate the effectiveness of content outlets; researching and assisting in the adoption of new platform
Work cross-functionally with digital and social media teams to optimize content for digital channels