Sr. Copywriter

M J Brunner Inc•Atlanta, GA

52m•Hybrid

About The Position

We’re building the 2026 creative engine at Brunner—and we need a Senior Copywriter who wants in. You’ve got 5+ years of agency mileage, big-brand experience, and a book that proves you know the difference between “content” and culture. You think in platforms, not posts. You’re fluent in social and digital video. You’re AI-native in how you work—using it to move faster, push harder, and craft sharper. You instinctively think beyond one-size-fits-all. You know how culture actually moves—across different communities, languages, and lived experiences—and you’re obsessed with getting the nuance right. You know “multicultural” isn’t a box to check; it’s where the best ideas come from. You’re hungry. You hate coasting. You see constraints as invitations to do something smarter. You want to help build the kind of reputation where our work gets screenshotted into pitch decks and mood boards. If that sounds like you, keep reading. Then send us your best work.

Requirements

5+ years of agency experience as a Copywriter / Senior Copywriter working on integrated campaigns.
Big brand experience with a portfolio that proves you can think in platforms, not just one-offs.
Social & creator fluency: Deep comfort with TikTok, Instagram, YouTube, X, and emerging platforms. Experience crafting social-first formats, scripts, and ideas that feel creator-native.
AI-native workflow: Regular use of AI tools in your process (concepting, drafting, versioning, optimization). Opinionated on how AI should and shouldn’t be used in creative.
Conceptual horsepower: You can go from insight ? platform ? execution—and keep it tight, modern, and surprising. You write ideas that makes people say, “Damn, that’s good.”
Production savvy: You understand what it takes to get great work made across video, social, OOH, and digital. Experience on set and in post; editing or directing experience is a must.
Leadership and collaboration: Experience guiding junior creatives and partnering across disciplines (account, strategy, media, data, web, etc.).
Presentation chops: You’re comfortable in the room (or on Zoom/Teams), selling bold ideas and handling feedback with zero ego.
Curiosity + hunger: You naturally chase new formats, trends, and tools—and bring that energy back to the team.
Multicultural mindset & sensitivity: Demonstrated experience creating work for multicultural audiences (e.g., Black, Latiné, AAPI, LGBTQIA+, and other underrepresented communities). You understand the difference between featuring diverse audiences and truly speaking with them.

Nice To Haves

Lived experience is a leg up: Whether through your background, community, or previous work, you bring perspective that helps us see around our blind spots and make more inclusive, resonant work.
Bilingual (English + Spanish) is a strong plus.

Responsibilities

Concept and write social-first, culture-tuned ideas that can live everywhere: TikTok, Reels, Shorts, YouTube, OOH, digital, broadcast, experiential, .com—you name it.
Build platform-native concepts that feel like they were born on the channel, not resized for it.
Turn briefs, insights, and data into simple, sharp creative platforms that drive both buzz and business.
Develop ideas that start with multicultural audiences in mind—grounded in real cultural insight, not stereotypes or shortcuts.
Pressure-test work through a multicultural lens, ensuring it feels authentic and resonant for the communities we’re speaking with.
Use AI tools as a core part of your day-to-day workflow—for exploration, versions, testing, optimization, and polishing.
Help us push AI workflows forward across the department: better prompts, smarter processes, higher craft.
Treat AI as the turbo, not the driver—your taste, instincts, and voice still lead.
Jump on briefs, trends, and cultural moments with smart, fast ideas that feel right now, not six weeks ago.
Handle multiple projects at once without dropping the craft.
Take work from “here’s the brief” to “check this out” faster than most teams schedule a kickoff.
Sit in the middle of no-silo collaboration: Creative Directors, Copywriters, Art Directors, Social Creators, XD, Designers, Video, Account, Media, Data/Performance, Web.
Give clear direction and real feedback to junior creatives and partners that makes the work better—not just different.
Present ideas internally and to clients with tight storytelling—if you can’t sell it in one clean sentence, it’s not ready.
You’re not afraid to rub elbows with strategy to shape the brief and the insight, not just respond to it.
Write everything from campaign platforms and manifestos to scripts, social copy, UX copy, content series, and more.
Be hands-on in production and post—from scripts and casting to shoot days, edits, and final polish.
Raise your hand for pitches and new business—bring ideas that win rooms.
Push for work that gives clients FOMO if they don’t buy it.
Aim for ideas your peers save, your friends share, and your family brags about.

Benefits

We offer your full traditional benefits including health, dental, vision, a 401k plan, and life insurance.
We also offer commuter and transit benefits, as well as an employee wellness benefit for you to enjoy your life outside of work.
Add to that unlimited PTO, half day summer Fridays and all the holiday time off you would expect.

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