Copywriter

Fortive • Everett, WA

3d

About The Position

Creative Storytelling & Brand Writing Develop engaging, brand‑aligned copy for digital, print, video, and integrated campaigns that support Fluke's strategic priorities. Craft narratives that connect emotionally with technical audiences while reinforcing Fluke's leadership in safety, accuracy, and reliability. Maintain and evolve Fluke's brand voice—ensuring tone, clarity, and messaging consistency across all channels and geographies. Write compelling headlines, scripts, taglines, narratives, long-form copy, and product value propositions that differentiate Fluke in the marketplace. Support the development of precise, functional copy for tools, instrumentation, software, and connected solutions. Collaborate with the Digital team to interpret keyword insights and search intent, applying them to high‑quality content that improves visibility and drives organic traffic. Work closely with designers, art directors, videographers, photographers and producers within the Creative Studio to develop integrated concepts and deliverables. Partner with Brand, Product Marketing, Digital, and Commercial teams to ensure messaging accuracy, alignment, and strategic impact. Participate in creative reviews, brainstorms, and workshops to generate ideas and contribute to concept development. Manage feedback from multiple stakeholders with professionalism and clarity. Manage multiple projects simultaneously, delivering high‑quality work under tight deadlines in a fast‑paced environment. Ensure all content meets brand, legal, and technical standards prior to final delivery. Contribute to content templates, writing guidelines, and scalable workflows that support global creative operations. Collaborate with external writers, translators, and freelancers as needed to support capacity and localization efforts.

Requirements

• Bachelor's degree in English, Communications, Journalism, Marketing, or related field.
• 3-7 years of professional writing experience within an agency, creative studio, or in‑house marketing team.
• Proven ability to write for both creative campaigns and technical audiences.
• Strong portfolio demonstrating versatility across formats (campaigns, digital content, product copy, scripts, email, social, web, etc.).
• Excellent grammar, editing, and storytelling skills with meticulous attention to detail.
• Ability to translate complex topics into clear, concise, and compelling language.
• Strong communication and collaboration skills with the ability to navigate feedback and adjust messaging as needed.
• Comfort working in a fast-paced, iterative environment with multiple stakeholders and competing priorities.

Nice To Haves

• Experience writing for industrial, technical, B2B, or engineering audiences strongly preferred.
• Familiarity with SEO writing principles, structured content, and on‑page optimization best practices.
• Familiarity with project management and collaboration platforms (e.g., Asana, Monday.com, Workfront) is a plus.

Responsibilities

• Develop engaging, brand‑aligned copy for digital, print, video, and integrated campaigns
• Craft narratives that connect emotionally with technical audiences while reinforcing Fluke's leadership in safety, accuracy, and reliability.
• Maintain and evolve Fluke's brand voice—ensuring tone, clarity, and messaging consistency across all channels and geographies.
• Write compelling headlines, scripts, taglines, narratives, long-form copy, and product value propositions that differentiate Fluke in the marketplace.
• Support the development of precise, functional copy for tools, instrumentation, software, and connected solutions.
• Collaborate with the Digital team to interpret keyword insights and search intent, applying them to high‑quality content that improves visibility and drives organic traffic.
• Work closely with designers, art directors, videographers, photographers and producers within the Creative Studio to develop integrated concepts and deliverables.
• Partner with Brand, Product Marketing, Digital, and Commercial teams to ensure messaging accuracy, alignment, and strategic impact.
• Participate in creative reviews, brainstorms, and workshops to generate ideas and contribute to concept development.
• Manage feedback from multiple stakeholders with professionalism and clarity.
• Manage multiple projects simultaneously, delivering high‑quality work under tight deadlines in a fast-paced environment.
• Ensure all content meets brand, legal, and technical standards prior to final delivery.
• Contribute to content templates, writing guidelines, and scalable workflows that support global creative operations.
• Collaborate with external writers, translators, and freelancers as needed to support capacity and localization efforts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level