Sr. Specialist, Content Marketing
About The Position
We're looking for a creative, strategic, and hands-on Content Marketing Manager to craft compelling stories that build awareness, engage our target audience, and drive demand. You'll develop and execute multi-channel content strategies spanning thought leadership, brand storytelling, social media, and demand generation campaigns. As one of the first content hires, you'll have a high-impact role shaping our voice, narrative, and presence across digital channels—partnering closely with marketing, product, and sales teams to translate complex ideas into engaging, high-performing content. This role offers the opportunity to lead core content strategy for a growing B2B SaaS organization, focused on fintech and customer experience innovation.
Requirements
- 3+ years of content marketing or social media experience in B2B SaaS or startup environments.
- Demonstrated success creating high-impact LinkedIn and Twitter content that drives engagement and pipeline.
- Proven ability to develop and manage video strategy in collaboration with a creative or design team.
- Strong SEO knowledge and experience optimizing content for organic search visibility.
- Excellent writing, editing, and storytelling skills, with a strong grasp of brand voice and tone.
- Ability to simplify technical or complex topics into clear, customer-relevant narratives.
- Self-starter with high ownership, creativity, and adaptability; thrives in fast-paced, early-stage environments.
- Understanding of founder and business owner decision-making processes is a plus.
Nice To Haves
- Experience in fintech or B2B technology marketing.
- Background in content performance analytics (HubSpot, Google Analytics, or social platform insights).
- Familiarity with SEO best practices and keyword optimization for long-form and social content.
- Experience collaborating with designers, videographers, or agencies to scale content output.
Responsibilities
- Content Strategy & Creation: Develop and execute SEO-driven content strategies for LinkedIn, brand awareness, and demand generation campaigns that educate, inspire, and convert.
- Demand-Supporting Content: Write case studies, product explainers, industry insights, and customer stories that build credibility and drive ABM and inbound interest.
- Video Strategy & Production: Own the video content strategy and collaborate closely with our creative team to plan, produce, and edit engaging video content for product launches, customer stories, and educational series—from concept to post-production—to enhance engagement and adoption.
- Social Media Management: Own and grow our presence on LinkedIn, Instagram, and X (Twitter), sharing founder insights, fintech trends, and product updates while maintaining a consistent and authentic brand voice.
- Thought Leadership: Develop in-depth, high-quality content (articles, whitepapers, or posts) that establishes domain authority and positions the company as a category leader.
- Cross-Functional Collaboration: Partner with Product, Sales, and Engineering teams to translate complex product capabilities into compelling content that clearly articulates customer value and drives pipeline growth.
- Performance Optimization: Use analytics tools like HubSpot, Google Analytics, and LinkedIn Insights to track and measure engagement metrics, refining content strategy to improve reach, conversion, and lead quality.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
