Sr. Content Marketing Manager

Reducto•San Francisco, CA

1d•Onsite

About The Position

Reducto is seeking a Senior Content Marketing Manager to build its content engine and establish trust with core audiences, including AI and software teams focused on document processes, and business leaders and knowledge workers. This role involves creating long- and short-form content across various channels such as blogs, guides, videos, customer stories, and social media. It is a hands-on writing position where the manager will interview customers, manage social media and newsletters, and develop content to support SEO/GEO efforts. The position reports to the Brand and Content Lead and collaborates with cross-functional teams including DevRel, Product Marketing, Growth, Product, Engineering, and Sales. This is an on-site role based in San Francisco.

Requirements

4–7 years of experience in content marketing, editorial, or a related role, ideally at a B2B software company.
Understanding of how to make content perform across multiple channels and ability to build systems to measure impact.
Strong writing skills, capable of producing polished pieces from rough concepts with minimal editing.
An editorial point of view; ability to determine what is worth saying and why it matters.
Ability to write credibly for a wide range of technical audiences (e.g., engineers, operations leaders) and switch registers as needed.
Experience creating content that supports an SEO program and understanding of how search and AI-generated answers surface and cite content.
Experience interviewing customers and producing case studies that are utilized by Sales.
Experience running social and newsletter distribution, treating distribution as an integral part of the job.
Ability to engage effectively with engineers, ask pertinent questions, read documentation, and ensure accuracy.
Preference for shipping and iterating, comfort with owning the entire pipeline from idea to promotion.
Ability to operate effectively in an ambitious, fast-changing environment.

Nice To Haves

Experience writing for developer-tools, API, AI-infrastructure, or data-infrastructure companies.
Understanding of LLMs, document processing, or evaluation and benchmarking sufficient to write credibly on these topics.
Experience writing for operations, finance, legal, healthcare, or other document-heavy business functions.
Experience building a content function from an early-stage foundation.
Experience growing an owned audience (e.g., newsletter, community, personal following).
Experience with product-led motions where content drives self-serve signups and activation.
Experience using AI tools to expand production capacity without compromising quality.

Responsibilities

Drive Reducto's editorial POV and translate it into a quarterly content plan tied to company priorities.
Own Reducto's editorial calendar and publish content for engineering deep dives, benchmark write-ups, technical guides, workflow breakdowns, business-process content, and industry pieces.
Create content for SEO and GEO programs, focusing on prioritized topics, keywords, and questions, ensuring content is citable and structured for search engines and AI assistants.
Interview customers to create case studies, stories, and proof points for Sales, Growth, and Product Marketing.
Own social and newsletter distribution across LinkedIn, X, and developer communities, adapting content for each audience.
Develop distribution programs for major assets by repurposing launches, benchmarks, and customer wins into various content formats.
Partner with DevRel, Engineering, and Product to ensure technical content is accurate and credible, and with Sales and customers to ground business content in real-world document workflows.
Develop content briefs, manage freelancers and contributors, and maintain a consistent bar for voice, accuracy, and quality.
Collaborate with Brand to ensure content aligns with Reducto's voice and design, and with Growth and Marketing Operations to link content to key performance metrics.
Track topics, questions, and objections from Sales calls, docs, and communities to inform content creation.
Maintain and evolve Reducto's content standards, style guide, and messaging consistency.