Sr. Content Marketing Manager

Healthcare Systems and Technologies, LLC•Nashville, TN

1d•Remote

About The Position

HST Pathways is on a mission to transform healthcare with innovative software technology that enables surgery centers to provide more cost-efficient patient care and better outcomes. We’re a profitable, fully-remote $75M+ ARR vertical SaaS company backed by Bain Capital - growing fast and hiring top talent to fuel our next stage. We’re looking for someone who gets the power of brand and content, who can further our industry insights and data benchmarks, and who can make us the company that ASC leaders think of before they’re even in-market. You are inspiring, authentic, intuitive, highly motivated, results-driven, and a fast learner. You want to work for a company with a positive work culture that is fast-paced and evolving. You believe that working for a diverse and inclusive organization is best and embody our values (listed below). One of our top Marketing strategic pillars is to become the go-to-resource for strategic topics in the ASC industry, and we want someone to help us further that. Reporting to the VP of Marketing, you will: Build and lead our content marketing, blend creativity with insights to grow engagement with our audience, and further our content and brand. This can be through using existing programs and by creating new ones.

Requirements

Proven experience building a content engine that grew audience engagement, brand, and pipeline
Understanding of Chris Walker’s, Dave Gerhardt’s, and April Dunford’s marketing philosophies
Worked closely with executives and industry leaders to turn insights into compelling content
Excellent written and verbal communication skills
Proven creativity and problem-solving skills; ability to work around obstacles and solve problems with minimal direction
Strong organizational/time management skills; ability to prioritize work and meet deadlines in a fast-paced environment

Nice To Haves

Hosted a podcast or video series
AI fluency to accelerate content creation and insights

Responsibilities

Lead and host our podcast episodes, strategy, and distribution
Lead the creation and promotion of our data benchmarks and insights reports, in collaboration with the Data Science team.
Lead social media publishing and engagement
Oversee the Marketing design process and brand cohesion, including overseeing the design agency we use
Run other content programs such as website bundles of our top resources by topic, customer webinars, branded emails for campaigns and newsletters, and client awards
Prep HST speakers at conferences and help prepare their presentations. Ideal if you can become enough of an ASC expert over time that you’re invited to speak at conferences.