Sr Content Marketing Manager, Faculty Programs (Remote)

Cengage Group • Virtual US OH, OH

8d • $77,100 - $100,200 • Remote

About The Position

The Senior Content Marketing Manager, Faculty Programs develops and executes a strategic content program that drives faculty customer brand awareness, audience engagement, and business growth. This role combines strong storytelling with a focus on marketing performance and partners closely with Demand Marketing, Product Marketing, Brand, and Sales to deliver content that supports the full faculty customer journey. This is a hands-on content manager who can craft strategy, create and manage high quality content, and create and execute plans to amplify and publish content.

Requirements

• Bachelor’s degree required, degree in marketing, communications, journalism, or related field preferred.
• Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles.
• Ability to develop and execute content strategies that drive measurable results.
• Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences
• Strong understanding of digital content, SEO fundamentals, and content distribution.
• Experience partnering cross‑functionally in fast‑paced, matrixed environments.

Nice To Haves

• Experience in B2B, SaaS, EdTech, or complex buying environments preferred
• Familiarity with content performance analytics and marketing automation platforms preferred
• Experience supporting demand generation or product marketing initiatives preferred
• Experience using Adobe or Canva for basic design
• Ability to direct video editing and do simple video editing tasks

Responsibilities

• Develop and maintain a comprehensive content calendar across owned and partner channels
• Define content themes that support business goals.
• Translate faculty audience insights and market trends into compelling, differentiated content ideas.
• Align content plans with product launches, campaigns, and seasonal initiatives.
• Create and oversee high‑quality content across formats, including events, blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.
• Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience-specific content.
• Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact.
• Edit and elevate content to meet quality, voice, and storytelling standards.
• Collaborate with Faculty Demand and Engagement teams to support acquisition, nurture, and conversion efforts.
• Develop content mapped to buyer journeys, personas, and stages of the funnel.
• Support account‑based marketing, lifecycle campaigns, and customer engagement programs.
• Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention.
• Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content
• Partner with Digital Marketing and SEO teams to optimize content for discovery and performance.
• Use data and insights to evaluate content effectiveness and continuously improve results.
• Track and report on key content metrics such as engagement, conversion, and influence on pipeline.
• Test new formats, channels, and storytelling approaches to increase impact.
• Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.
• Lead content distribution workflows
• Provide guidance and feedback to other marketers or contributors.
• Ensure alignment between content, brand voice, and messaging across the organization.
• Champion content as a strategic growth lever across marketing and the business.

Benefits

• discretionary incentive bonus program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior