Sr. Content & Design Specialist

TELCOR•Lincoln, NE

About The Position

TELCOR is seeking a creative content and design professional to develop compelling stories and visual assets across its marketing channels. The role spans thought leadership, blogs, digital campaigns, social media, video, and emerging content formats. The specialist will work with marketing, sales, product, and subject matter experts to identify useful stories and turn complex healthcare technology, laboratory billing, and revenue cycle management topics into clear, audience-focused content. The position owns projects from ideation through production, combining strong writing, design, multimedia, and digital marketing skills. It includes creating and repurposing content, producing branded visual and video assets, supporting social and paid campaigns, optimizing content for search and AI-powered answer engines, and using performance insights to improve results. The specialist will also help establish scalable templates, processes, and workflows while maintaining TELCOR’s brand voice, accuracy, quality, and standards for responsible AI use.

Requirements

At least 3 to 5 years of experience in content creation, digital design, or multimedia production.
A portfolio demonstrating writing, design, and video work.
Background in content, journalism, or design, with strong creative writing skills and the ability to write clearly about technical and regulated topics.
Hands-on experience producing video and animation, including scripting, storyboarding, editing, motion graphics, sound, and captioning.
Strong social media skills and demonstrated LinkedIn and Meta expertise, including company page management, content formats, employee advocacy, and executive thought leadership programs.
Experience with social publishing and scheduling tools and social listening tools, such as HubSpot, Sprout Social, Hootsuite, or Brandwatch, and ability to turn social analytics into recommendations.
Experience designing digital advertising creative for LinkedIn, Google, and other platforms using tools such as Canva.
Proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects; working knowledge of Audition and Acrobat.
Working knowledge of HubSpot, including its content editor, blog, landing pages, emails, social tools, and reporting.
Hands-on use of AI tools for writing, imagery, video, voice, and animation, such as Claude, ChatGPT, Midjourney, Lovart, Adobe Firefly, Canva AI, Runway, HeyGen, and ElevenLabs; strong prompting skills and sound judgment about quality, accuracy, copyright, and responsible use.
Working knowledge of SEO fundamentals, web accessibility (WCAG), captioning, and the effects of AI search and answer engines on content discovery.
Strong project management, documentation, and communication skills; ability to manage many projects, take feedback, and meet deadlines.
Bachelor’s degree in journalism, communications, marketing, graphic design, digital media, or a related field, or equivalent practical experience.
Portfolio of writing, design, and video work.
Ability to travel occasionally, up to 15%, via commercial airline.

Nice To Haves

Healthcare technology, laboratory, or revenue cycle management marketing experience, or B2B SaaS experience in a regulated industry.
Understanding of how to keep protected health information out of marketing content.

Responsibilities

Write, edit, and develop blogs, thought leadership articles, white papers, case studies, solution briefs, landing pages, and campaign content.
Interview internal subject matter experts, customers, and industry leaders to develop insights and stories.
Translate complex healthcare technology, laboratory billing, and revenue cycle management topics into accessible content.
Develop content addressing customer challenges, industry developments, and emerging trends.
Repurpose long-form content for social media, email, sales enablement, and digital campaigns.
Maintain editorial consistency, accuracy, and TELCOR’s brand voice.
Design visual assets for social media, digital advertising, presentations, webinars, events, and marketing campaigns.
Create layouts for white papers, eBooks, infographics, solution briefs, and other marketing materials.
Apply visual hierarchy, typography, and design principles to make content clear and engaging.
Develop and maintain branded templates and collaborate on creative concepts and campaign assets.
Ensure creative assets meet brand standards and are optimized for their audience and channel.
Develop copy and creative assets for TELCOR’s corporate social media channels, particularly LinkedIn.
Adapt content for different audiences, platforms, and stages of the buyer journey.
Support paid social campaigns with headlines, ad copy, graphics, and creative variations.
Develop content for executive visibility, employee advocacy, and industry thought leadership.
Coordinate with demand generation and other marketing teams to align campaign creative and messaging.
Use performance insights and A/B testing to refine content and creative.
Create and edit short-form videos, webinar clips, and other multimedia assets.
Develop graphics, presentations, and supporting content for webinars, industry events, and virtual programs.
Assist with production and repurposing of AI-generated podcasts and emerging content formats.
Explore practical uses of AI tools to improve content, design workflows, and production efficiency, while ensuring AI-assisted work meets standards for accuracy, quality, originality, and brand consistency.
Apply SEO best practices to website content, blogs, landing pages, and other digital assets.
Structure content for discoverability across search engines and AI-powered answer engines.
Conduct keyword and search-intent research and develop search-friendly headlines, metadata, content structures, and internal linking recommendations.
Monitor search trends and evolving practices for AI-driven content discovery.
Partner with product marketing, demand generation, sales, and subject matter experts to support business priorities.
Manage multiple projects and deadlines while maintaining editorial and creative standards.
Participate in content planning and contribute ideas based on customer needs, industry trends, and campaign objectives.
Track content performance and recommend improvements based on engagement, website traffic, search visibility, and other relevant metrics.
Help establish scalable processes, templates, and workflows to improve content quality and production efficiency.
Travel occasionally, up to 15%, for company events, customer video shoots, and vendor meetings.