Sr Content and Communications Specialist - General Tire

Continental • Fort Mill, SC

10h • Hybrid

About The Position

The Sr. Content & Communications Specialist plays a pivotal role within the Content & Communications team. This position blends analytical, data-driven thinking with creative vision to develop and execute compelling content across General Tire’s social media channels, website, email campaigns, partnerships, product launches, promotions, and events. Beyond producing high‑quality content, the specialist is expected to stay ahead of emerging trends and continuously push for innovation that elevates the General Tire brand and its products. The ideal candidate is a proactive self‑starter and fast learner who thrives in a fast‑paced, highly collaborative environment. Success in this role requires the ability to prioritize effectively, manage multiple projects simultaneously, and perform under pressure consistently delivering polished, professional work.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations or a related field
• 5+ years of related professional work experience
• Experience with managing various social media platforms for business use
• Working knowledge of social media management platforms such as Sprout or HootSuite
• Proven ability to develop and implement effective communications plans
• Superior communication, attention to detail, multi-tasking, and time management skills
• Excellent writing and editing skills
• General knowledge of design process
• Expertise and understanding of how to develop relationships with traditional and new media
• Able to travel up to 10-15% when needed
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening

Nice To Haves

• Understanding of photography/videography
• 7+ years of related work experience

Responsibilities

• Create and execute: Content strategy plans
• E-mail campaigns
• Social channels
• Website content
• Partnerships
• Video content
• Influencer/sponsorship program
• Develop pitches & strategy briefs, execution, evaluating, and reporting
• Product launches
• Promotions
• Crisis communication plan
• Apply data, analytics, and audience insights to refine messaging strategies, optimize content performance, and improve engagement across communication channels.
• Copywriting and editing for press releases, internal communications, social media, product information, websites, scripts, etc…
• Grow & maintain relationships with key internal/external partners, such as: Agencies, Motorsports partners, Product planning, Sponsored properties, Trade publications
• Handle media requests for interviews, statements, etc.
• Plan/manage contracts & budgets

Benefits

• Immediate Benefits
• Robust Total Rewards Package
• Paid Time Off
• Volunteer Time Off
• Tuition Assistance
• Employee Discounts, including tire discounts
• Competitive Bonus Programs
• Employee 401k Match
• Diverse & Inclusive Work Environment with 20+ Employee Resource groups.
• Hybrid Work
• Employee Assistance Program
• Future Growth Opportunities, including personal and professional
• Relocation package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level