Sr. Consumer Insight Analyst

GM • Warren, MI

17h • Hybrid

About The Position

A Sr. Consumer Insights Analyst at General Motors plays a pivotal role in uncovering what customers truly want - translating data, market research, trends, and market signals into actionable, predictive insights that influence the design and development of next-generation products, technologies, and experiences. Additionally, this role will lead and evolve a strategic portfolio market model to guide business partners in making informed decisions across pricing, marketing, planning, and forecasting. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.

Requirements

• Bachelor’s degree in Business, Market Research, Analytics, Behavioral Science, or related.
• 5+ years of experience in consumer research, insights, planning, and/or marketing; internship and co-op experience does not count.
• Critical thinking and analytical skills, including the ability to turn complex data into concise, actionable insights.
• Ability to solve complex, ambiguous problems using data-driven approaches.
• Proven success working in cross-functional, team-based environments.
• Excellent communication skills, including presenting to senior leadership.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Familiarity with statistical methods, including factor, cluster, and latent class analysis, and experience with conjoint and advanced techniques such as TURF, elasticity modeling, MaxDiff, and segmentation.
• Proficiency in Microsoft Word, PowerPoint, and Excel.
• Commitment to accurate, relevant, and high-quality analysis.

Nice To Haves

• Master’s degree and/or market research-related certifications.
• Solid understanding of the automotive market and competitive landscape.
• Strong analytical and data management skills, including working with large datasets and translating outputs into business recommendations.
• Ability to influence cross-functionally while managing multiple priorities.
• Skilled in pivot tables, complex formulas, and basic macros/VBA.
• Managing research suppliers and driving innovation.
• Interest in innovation, including EVs, digital experiences, and safety technologies.
• Familiarity with tools including but not limited to Glean, NVCS, COTS, Predict, PIN, M-Tab, Catalyst, and EZQ.

Responsibilities

• Lead analysis for a scenario-based market modeling tool addressing key business questions across pricing, marketing, planning, and forecasting.
• Serve as a consultant, trainer, subject matter expert, and storyteller, translating model outputs into clear recommendations.
• Drive platform innovation and enhancements to improve impact and usability.
• Manage the strategy supplier partner developing and enhancing the market model.
• Represent the voice of the customer across cross-functional teams to reflect customer priorities and needs.
• Deliver consumer and market insights to stakeholders across Marketing, Planning, Engineering, Program Management, Vehicle Experience, and Design.
• Build expertise in analytical tools, data sources, and automotive market trends.
• Analyze internal and external data to identify insights and recommend actions.
• Create clear, compelling presentations that inform strategic and leadership decisions.
• Partner across GM Global Customer Research to identify knowledge gaps and shape additional research.
• Build understanding of the global vehicle development process and where consumer input is most critical.
• Explore new approaches, including AI and emerging technologies, to deliver trusted, high-quality insights.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
• Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior