Sr Consumer Insight Analyst

Dart Container•Chicago, IL

3d•Onsite

About The Position

The Senior Consumer Insight Analyst uncovers consumer, category, and shopper trends to help shape the future of products, translating them into bold, insight-led strategies that drive growth for the company and retail partners. This role is a key leader supporting category and channel strategies, bringing forward compelling, insight-rich stories that influence decisions, inspire retailers, and deliver value to our consumers. This position is a customer and company leadership-facing insights partner, translating consumer, shopper, customer, and commercial performance data into clear, actionable recommendations.

Requirements

Bachelor's degree with an emphasis in business administration, marketing, or related field of study
Progressive sales experience in the CPG industry with demonstrated experience in strategic insights/consumer insights roles with demonstrated results
Demonstrated experience connecting disparate data points, synthesizing complex information into clear narratives, and delivering compelling, strategic storytelling that influenced executive-level decisions
Experience and application of syndicated and panel tools (e.g., Nielsen, Circana, Numerator, Mintel, Kantar) and retailer/shopper data partners (e.g., 84.51°, dunnhumby)
Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Power BI, and TPM tools
Proven ability to cultivate, build and leverage relationships with both customers and internal decision-makers to accelerate business growth and build strategic, long-term partnerships
Excellent verbal and written communication skills necessary in order to persuade and influence decision making of individuals, groups, or work teams
Demonstrated experience effectively presenting to an audience
Advanced judgement and decision-making skills
Highly organized with the ability to balance multiple projects simultaneously

Responsibilities

Operate as the shopper and category expert for the Business Unit (BU) and retailer partners by leveraging advanced analytics and deep consumer/category/shopper insight
Continuously identify, synthesize, and interpret emerging consumer, category, and substrate trends
Translate trends into forward‑looking positive outcomes for brand strategy and innovation
Stay current on trends in category, retail, channel, CPG, etc. to position the company as a thought leader and trusted advisor
Develop visualizations and performance scorecards/reporting across channels and key retailers to monitor category and competitive performance to guide the organization towards recommendations and actions
Support learning and development, leverage of data, insights and tools within the BU and sales organization
Develop, maintain, and deliver accretive category selling decks that help support budget attainment, incremental revenue and new item placement plans that exceed category and competitive performance
Identify and define specific strategic business objectives to improve sales, share growth and enhance profitability
Analyze customer and channel performance to identify growth opportunities by SKU, risks or white space
Work closely with Sales, Product Line Management Marketing, Customer Success, and Pricing teams to ensure drive of incremental category leading profitable growth
Support customer planning, joint business plans, and customer line reviews as needed
Support revenue growth management initiatives including pricing architecture and mix optimization
Evaluate promotions and discounts to improve ROI and profitability to guide internal strategy guidance leveraging emerging category, shopper and market trends
Leverage expert-level shelving knowledge to deliver best‑in‑class category shelving recommendations that enhance the shopper experience in store