Sr. Community & Social Media Marketing Specialist – Primos

Revelyst Outdoor•Brookhaven, MS

1d•$68,000 - $78,000

About The Position

Rooted in heritage, Primos Hunting and Hoppe’s represent two iconic brands that have earned the trust of hunters and shooting enthusiasts for generations. We’re looking for a Social, Community and Content Specialist to lead the strategy, growth, and performance of our social ecosystem, building engaged, loyal communities while creating compelling, high-quality content that brings these two great brands to life for a modern outdoor audience. As part of the Marketing team, you’ll own social strategy end-to-end, from content planning and channel management to hands-on content creation, community engagement, influencer partnerships, and performance reporting. Reporting to the VP, Head of Marketing, you’ll serve as the definitive voice of our brands across social platforms, representing them with authenticity, authority, and sound judgment, while acting as a subject matter expert on audience behavior, platform trends, and digital storytelling. This role is ideal for a strategic, creative thinker who thrives in a fast-paced environment, someone who not only understands how to turn content and community into meaningful brand impact, but can also concept, create, and execute content that resonates authentically with our audience.

Requirements

A strategist who can also execute, equally comfortable building the plan and being behind or in front of the camera
A natural storyteller with a sharp eye for content that connects, performs, and feels real
Experienced in social, with a track record of growing brands and building engaged communities
Fluent in today’s platforms and tools, always experimenting with what’s next
Skilled in creating video, photography, and copy that stop the scroll and hold attention
Confident managing creators and influencers, with a strong instinct for fit and authenticity
Analytical enough to know what’s working, and creative enough to act on it
Organized, self-directed, and able to move at the speed of culture
Deeply connected to hunting and shooting culture, with firsthand experience authentically understanding of the lifestyle, community, and brand voice

Responsibilities

Own and evolve the social and community strategy across Instagram, TikTok, YouTube, Facebook, X, and what’s next
Build seasonal and campaign-driven roadmaps that connect product, culture, and
Concept and execute content, from short-form video and in-the-field moments to polished brand storytelling, ensuring everything feels authentic and true to the lifestyle
Serve as the voice of the brand, engaging directly with the community in a way that builds trust and credibility
Lead content calendars and publishing with a strong point of view on what matters now
Work cross-functionally with brand, marketing leadership, creative, eCommerce, PR, and sales to bring campaigns and real time messaging to life
Actively engage with the community, responding, moderating, and building real relationships with hunters and shooting enthusiasts
Confidently navigate a passionate and opinionated audience, handling feedback, questions, and conversations with sound judgment as a category expert
Grow and activate a network of creators, ambassadors, and partners who live the lifestyle and tell it well
Maintain a strong understanding of products and be able to communicate features, benefits, and use cases with credibility
Stay close to culture, tracking trends, platform shifts, and moments that matter, and turn them into opportunities
Measure performance, extract insights, and continuously raise the bar